#39306D is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #39306D works with other colors. Named schemes with #39306D in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #39306D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #39306D at work across the surfaces designers actually ship.
:root {
--color-base: #39306D;
--color-base-rgb: 57 48 109;
--color-base-oklch: oklch(35.3% 0.102 286.7);
--color-50: #F5F4FB;
--color-100: #E5E2F3;
--color-200: #CBC6E6;
--color-300: #A69ED1;
--color-400: #8279B9;
--color-500: #62589D;
--color-600: #504979;
--color-700: #3C3857;
--color-800: #2A273A;
--color-900: #1B1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F5F4FB',
100: '#E5E2F3',
200: '#CBC6E6',
300: '#A69ED1',
400: '#8279B9',
500: '#62589D',
600: '#504979',
700: '#3C3857',
800: '#2A273A',
900: '#1B1924',
},
}
$base: #39306D; $base-ink: #FFFFFF; $base-50: #F5F4FB; $base-100: #E5E2F3; $base-200: #CBC6E6; $base-300: #A69ED1; $base-400: #8279B9; $base-500: #62589D; $base-600: #504979; $base-700: #3C3857; $base-800: #2A273A; $base-900: #1B1924; $base-hover: #2E2758; $base-subtle: #BFBBDA;
{
"color": {
"base": {
"value": "#39306D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F4FB",
"type": "color"
},
"100": {
"value": "#E5E2F3",
"type": "color"
},
"200": {
"value": "#CBC6E6",
"type": "color"
},
"300": {
"value": "#A69ED1",
"type": "color"
},
"400": {
"value": "#8279B9",
"type": "color"
},
"500": {
"value": "#62589D",
"type": "color"
},
"600": {
"value": "#504979",
"type": "color"
},
"700": {
"value": "#3C3857",
"type": "color"
},
"800": {
"value": "#2A273A",
"type": "color"
},
"900": {
"value": "#1B1924",
"type": "color"
}
}
}
}