Nearest named color: Egyptian Blue
#39349F
#39349F
Nearest named
Egyptian Blue
Family
Blue
Lightness
40.3%
Chroma
0.167
Hue angle
277.9°
Temperature
Cool
Contrast on white
9.70:1 · AAA
Contrast on black
1.92:1 · Fail
Web-safe
#333399
CSS oklch()
40% 0.17 278

#39349F is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #39349F

Not just a swatch — here's how #39349F works with other colors. Named schemes with #39349F in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Egyptian Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Egyptian Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

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Color Lab

How #39349F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 17/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 30/100
Low
A faint retro warmth without tipping into sepia.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 45/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 73/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 74/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #39349F

For UI
For branding
For interior
For fashion
People also use #39349F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.7:1. Use
Subtle surface Use #D7D6EC for cards and hover fills. Tint 80
Avoid beside #5C339E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #39349F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #39349F;
  --color-base-rgb: 57 52 159;
  --color-base-oklch: oklch(40.3% 0.167 277.9);
  --color-50: #F4F3FC;
  --color-100: #E1E0F6;
  --color-200: #C4C1EB;
  --color-300: #9A97D9;
  --color-400: #736FC3;
  --color-500: #524EA7;
  --color-600: #444181;
  --color-700: #35335C;
  --color-800: #25243D;
  --color-900: #181826;
  --color-on-base: #FFFFFF;
}