#393543 is a muted, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #393543 works with other colors. Named schemes with #393543 in its natural role, and a note on why the supporting colors balance it.
Onyx plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Onyx sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Onyx carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Onyx is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Onyx carrying the quiet middle.
Onyx sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #393543 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #393543 at work across the surfaces designers actually ship.
:root {
--color-base: #393543;
--color-base-rgb: 57 53 67;
--color-base-oklch: oklch(33.9% 0.025 298.1);
--color-50: #F7F6F8;
--color-100: #E9E8ED;
--color-200: #D4D1DB;
--color-300: #B4B0BF;
--color-400: #958FA3;
--color-500: #767085;
--color-600: #5E5968;
--color-700: #45434C;
--color-800: #2F2E33;
--color-900: #1E1D20;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
onyx: {
50: '#F7F6F8',
100: '#E9E8ED',
200: '#D4D1DB',
300: '#B4B0BF',
400: '#958FA3',
500: '#767085',
600: '#5E5968',
700: '#45434C',
800: '#2F2E33',
900: '#1E1D20',
},
}
$base: #393543; $base-ink: #FFFFFF; $base-50: #F7F6F8; $base-100: #E9E8ED; $base-200: #D4D1DB; $base-300: #B4B0BF; $base-400: #958FA3; $base-500: #767085; $base-600: #5E5968; $base-700: #45434C; $base-800: #2F2E33; $base-900: #1E1D20; $base-hover: #2E2B37; $base-subtle: #C3C0CA;
{
"color": {
"base": {
"value": "#393543",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F8",
"type": "color"
},
"100": {
"value": "#E9E8ED",
"type": "color"
},
"200": {
"value": "#D4D1DB",
"type": "color"
},
"300": {
"value": "#B4B0BF",
"type": "color"
},
"400": {
"value": "#958FA3",
"type": "color"
},
"500": {
"value": "#767085",
"type": "color"
},
"600": {
"value": "#5E5968",
"type": "color"
},
"700": {
"value": "#45434C",
"type": "color"
},
"800": {
"value": "#2F2E33",
"type": "color"
},
"900": {
"value": "#1E1D20",
"type": "color"
}
}
}
}