#39443E is a mid neutral with only a whisper of temperate cast. On the Color Lab it reads quietly premium, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #39443E works with other colors. Named schemes with #39443E in its natural role, and a note on why the supporting colors balance it.
Charcoal leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Charcoal is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Charcoal.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #39443E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #39443E at work across the surfaces designers actually ship.
:root {
--color-base: #39443E;
--color-base-rgb: 57 68 62;
--color-base-oklch: oklch(37.5% 0.018 161.6);
--color-50: #F7F8F7;
--color-100: #E9EDEA;
--color-200: #D3DAD6;
--color-300: #B2BDB7;
--color-400: #92A098;
--color-500: #72827A;
--color-600: #5B6760;
--color-700: #444B47;
--color-800: #2E3330;
--color-900: #1D201E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F7F8F7',
100: '#E9EDEA',
200: '#D3DAD6',
300: '#B2BDB7',
400: '#92A098',
500: '#72827A',
600: '#5B6760',
700: '#444B47',
800: '#2E3330',
900: '#1D201E',
},
}
$base: #39443E; $base-ink: #FFFFFF; $base-50: #F7F8F7; $base-100: #E9EDEA; $base-200: #D3DAD6; $base-300: #B2BDB7; $base-400: #92A098; $base-500: #72827A; $base-600: #5B6760; $base-700: #444B47; $base-800: #2E3330; $base-900: #1D201E; $base-hover: #2E3833; $base-subtle: #C2CAC5;
{
"color": {
"base": {
"value": "#39443E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F8F7",
"type": "color"
},
"100": {
"value": "#E9EDEA",
"type": "color"
},
"200": {
"value": "#D3DAD6",
"type": "color"
},
"300": {
"value": "#B2BDB7",
"type": "color"
},
"400": {
"value": "#92A098",
"type": "color"
},
"500": {
"value": "#72827A",
"type": "color"
},
"600": {
"value": "#5B6760",
"type": "color"
},
"700": {
"value": "#444B47",
"type": "color"
},
"800": {
"value": "#2E3330",
"type": "color"
},
"900": {
"value": "#1D201E",
"type": "color"
}
}
}
}