#394646 is a mid neutral with only a whisper of temperate cast. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #394646 works with other colors. Named schemes with #394646 in its natural role, and a note on why the supporting colors balance it.
Charcoal is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Charcoal.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Charcoal sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #394646 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #394646 at work across the surfaces designers actually ship.
:root {
--color-base: #394646;
--color-base-rgb: 57 70 70;
--color-base-oklch: oklch(38.3% 0.017 196.5);
--color-50: #F7F8F8;
--color-100: #E8EDED;
--color-200: #D2DADA;
--color-300: #B1BEBE;
--color-400: #91A1A1;
--color-500: #728383;
--color-600: #5B6767;
--color-700: #434B4B;
--color-800: #2E3333;
--color-900: #1D2020;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F7F8F8',
100: '#E8EDED',
200: '#D2DADA',
300: '#B1BEBE',
400: '#91A1A1',
500: '#728383',
600: '#5B6767',
700: '#434B4B',
800: '#2E3333',
900: '#1D2020',
},
}
$base: #394646; $base-ink: #FFFFFF; $base-50: #F7F8F8; $base-100: #E8EDED; $base-200: #D2DADA; $base-300: #B1BEBE; $base-400: #91A1A1; $base-500: #728383; $base-600: #5B6767; $base-700: #434B4B; $base-800: #2E3333; $base-900: #1D2020; $base-hover: #2E3838; $base-subtle: #C1CACA;
{
"color": {
"base": {
"value": "#394646",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F8F8",
"type": "color"
},
"100": {
"value": "#E8EDED",
"type": "color"
},
"200": {
"value": "#D2DADA",
"type": "color"
},
"300": {
"value": "#B1BEBE",
"type": "color"
},
"400": {
"value": "#91A1A1",
"type": "color"
},
"500": {
"value": "#728383",
"type": "color"
},
"600": {
"value": "#5B6767",
"type": "color"
},
"700": {
"value": "#434B4B",
"type": "color"
},
"800": {
"value": "#2E3333",
"type": "color"
},
"900": {
"value": "#1D2020",
"type": "color"
}
}
}
}