#394801 is a deep, temperate green. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #394801 works with other colors. Named schemes with #394801 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Army Green as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Army Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Army Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Army Green holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Army Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Army Green carrying the quiet middle.
How #394801 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #394801 at work across the surfaces designers actually ship.
:root {
--color-base: #394801;
--color-base-rgb: 57 72 1;
--color-base-oklch: oklch(37.5% 0.090 122.2);
--color-50: #FBFEF0;
--color-100: #F5FDD8;
--color-200: #EBFCB1;
--color-300: #DBF679;
--color-400: #C6E949;
--color-500: #ABD025;
--color-600: #839D25;
--color-700: #5E6F20;
--color-800: #3E4819;
--color-900: #262C11;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
army-green: {
50: '#FBFEF0',
100: '#F5FDD8',
200: '#EBFCB1',
300: '#DBF679',
400: '#C6E949',
500: '#ABD025',
600: '#839D25',
700: '#5E6F20',
800: '#3E4819',
900: '#262C11',
},
}
$base: #394801; $base-ink: #FFFFFF; $base-50: #FBFEF0; $base-100: #F5FDD8; $base-200: #EBFCB1; $base-300: #DBF679; $base-400: #C6E949; $base-500: #ABD025; $base-600: #839D25; $base-700: #5E6F20; $base-800: #3E4819; $base-900: #262C11; $base-hover: #2C3801; $base-subtle: #D9EE8D;
{
"color": {
"base": {
"value": "#394801",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBFEF0",
"type": "color"
},
"100": {
"value": "#F5FDD8",
"type": "color"
},
"200": {
"value": "#EBFCB1",
"type": "color"
},
"300": {
"value": "#DBF679",
"type": "color"
},
"400": {
"value": "#C6E949",
"type": "color"
},
"500": {
"value": "#ABD025",
"type": "color"
},
"600": {
"value": "#839D25",
"type": "color"
},
"700": {
"value": "#5E6F20",
"type": "color"
},
"800": {
"value": "#3E4819",
"type": "color"
},
"900": {
"value": "#262C11",
"type": "color"
}
}
}
}