What color is #3969BC?

#3969BC is a medium blue. In RGB it is rgb(57, 105, 188), and in HSL hsl(218, 53%, 48%).

Is #3969BC accessible as text?

On white, #3969BC has a contrast ratio of 5.36:1 (passes WCAG AA for body text); on black it is 3.92:1 (fails). For text placed on #3969BC, use white for the best readability.

What is the closest Tailwind color to #3969BC?

The nearest Tailwind CSS token is sky-700 (#0069A8).

What colors go well with #3969BC?

#3969BC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BB8C3A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #3969BC below.

Is #3969BC good for buttons?

#3969BC works well for buttons and highlights, but use white text on #3969BC — black text only reaches 3.92:1, below the 4.5:1 needed for normal-size labels.

Is #3969BC the same as CSS royalblue?

No — #3969BC is not the CSS named color royalblue, but royalblue (#4169E1) is the closest CSS named color.

#3969BC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #3969BC

Not just a swatch — here's how #3969BC works with other colors. Named schemes with #3969BC in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #3969BC Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #21344A

Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Signal #3969BC Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #618FDC

Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.

Vintage Leather Lead · 5 colors

Lead #3969BC Secondary #7F4536 Surface #E1DDC1 Accent #375246 Anchor #57223A

Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #3969BC Surface #F6E5D8 Anchor #5A2144 Accent #E4C2CA Secondary #322B2F

Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #3969BC Secondary #8496B4 Support #9D8F88 Ink #18140F

Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.

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Color Lab

How #3969BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 14/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 40/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #3969BC

For UI

For branding

For interior

For fashion

People also use #3969BC with

Lagoon Blue Grape Dark Goldenrod Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #DAE2EF for cards and hover fills. Tint 80

Avoid beside #3A3EBB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #3969BC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #3969BC;
  --color-base-rgb: 57 105 188;
  --color-base-oklch: oklch(53.0% 0.141 260.6);
  --color-50: #F3F6FC;
  --color-100: #DFE8F6;
  --color-200: #C1D0EC;
  --color-300: #95AEDA;
  --color-400: #6D8DC5;
  --color-500: #4C6EA9;
  --color-600: #405882;
  --color-700: #32425D;
  --color-800: #242D3D;
  --color-900: #171D26;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  denim-blue: {
    50: '#F3F6FC',
    100: '#DFE8F6',
    200: '#C1D0EC',
    300: '#95AEDA',
    400: '#6D8DC5',
    500: '#4C6EA9',
    600: '#405882',
    700: '#32425D',
    800: '#242D3D',
    900: '#171D26',
  },
}

$base: #3969BC;
$base-ink: #FFFFFF;
$base-50: #F3F6FC;
$base-100: #DFE8F6;
$base-200: #C1D0EC;
$base-300: #95AEDA;
$base-400: #6D8DC5;
$base-500: #4C6EA9;
$base-600: #405882;
$base-700: #32425D;
$base-800: #242D3D;
$base-900: #171D26;
$base-hover: #2E5496;
$base-subtle: #C7D3E7;

{
    "color": {
        "base": {
            "value": "#3969BC",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F6FC",
                "type": "color"
            },
            "100": {
                "value": "#DFE8F6",
                "type": "color"
            },
            "200": {
                "value": "#C1D0EC",
                "type": "color"
            },
            "300": {
                "value": "#95AEDA",
                "type": "color"
            },
            "400": {
                "value": "#6D8DC5",
                "type": "color"
            },
            "500": {
                "value": "#4C6EA9",
                "type": "color"
            },
            "600": {
                "value": "#405882",
                "type": "color"
            },
            "700": {
                "value": "#32425D",
                "type": "color"
            },
            "800": {
                "value": "#242D3D",
                "type": "color"
            },
            "900": {
                "value": "#171D26",
                "type": "color"
            }
        }
    }
}

Palettes built on #3969BC

Color Lab

Pairs with #3969BC

UI roles & guardrails

In real applications

Scales

Every model

Export