What color is #396BBA?

#396BBA is a medium blue. In RGB it is rgb(57, 107, 186), and in HSL hsl(217, 53%, 48%).

Is #396BBA accessible as text?

On white, #396BBA has a contrast ratio of 5.27:1 (passes WCAG AA for body text); on black it is 3.99:1 (fails). For text placed on #396BBA, use white for the best readability.

What is the closest Tailwind color to #396BBA?

The nearest Tailwind CSS token is sky-700 (#0069A8).

What colors go well with #396BBA?

#396BBA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BB8A3A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #396BBA below.

Is #396BBA good for buttons?

#396BBA works well for buttons and highlights, but use white text on #396BBA — black text only reaches 3.99:1, below the 4.5:1 needed for normal-size labels.

Is #396BBA the same as CSS royalblue?

No — #396BBA is not the CSS named color royalblue, but royalblue (#4169E1) is the closest CSS named color.

#396BBA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #396BBA

Not just a swatch — here's how #396BBA works with other colors. Named schemes with #396BBA in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #396BBA Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

True Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Signal #396BBA Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #6290DA

True Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of True Blue.

Vintage Leather Lead · 5 colors

Lead #396BBA Secondary #7F4536 Surface #E1DDC1 Accent #375246 Anchor #57223A

True Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #396BBA Surface #F6E5D8 Anchor #5A2144 Accent #E4C2CA Secondary #322B2F

True Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #396BBA Secondary #8597B4 Support #9D8F89 Ink #16140F

True Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of True Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #396BBA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 15/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 53/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 100/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #396BBA

For UI

For branding

For interior

For fashion

People also use #396BBA with

Lagoon Blue Cerulean Dark Goldenrod Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.3:1. Use

Subtle surface Use #DAE2EF for cards and hover fills. Tint 80

Avoid beside #3A40BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #396BBA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #396BBA;
  --color-base-rgb: 57 107 186;
  --color-base-oklch: oklch(53.3% 0.136 259.2);
  --color-50: #F3F6FC;
  --color-100: #DFE8F6;
  --color-200: #C1D1EC;
  --color-300: #95B0DA;
  --color-400: #6D8FC5;
  --color-500: #4C70A9;
  --color-600: #405982;
  --color-700: #32425D;
  --color-800: #242D3D;
  --color-900: #171D26;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  true-blue: {
    50: '#F3F6FC',
    100: '#DFE8F6',
    200: '#C1D1EC',
    300: '#95B0DA',
    400: '#6D8FC5',
    500: '#4C70A9',
    600: '#405982',
    700: '#32425D',
    800: '#242D3D',
    900: '#171D26',
  },
}

$base: #396BBA;
$base-ink: #FFFFFF;
$base-50: #F3F6FC;
$base-100: #DFE8F6;
$base-200: #C1D1EC;
$base-300: #95B0DA;
$base-400: #6D8FC5;
$base-500: #4C70A9;
$base-600: #405982;
$base-700: #32425D;
$base-800: #242D3D;
$base-900: #171D26;
$base-hover: #2E5696;
$base-subtle: #C7D3E7;

{
    "color": {
        "base": {
            "value": "#396BBA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F6FC",
                "type": "color"
            },
            "100": {
                "value": "#DFE8F6",
                "type": "color"
            },
            "200": {
                "value": "#C1D1EC",
                "type": "color"
            },
            "300": {
                "value": "#95B0DA",
                "type": "color"
            },
            "400": {
                "value": "#6D8FC5",
                "type": "color"
            },
            "500": {
                "value": "#4C70A9",
                "type": "color"
            },
            "600": {
                "value": "#405982",
                "type": "color"
            },
            "700": {
                "value": "#32425D",
                "type": "color"
            },
            "800": {
                "value": "#242D3D",
                "type": "color"
            },
            "900": {
                "value": "#171D26",
                "type": "color"
            }
        }
    }
}

Palettes built on #396BBA

Color Lab

Pairs with #396BBA

UI roles & guardrails

In real applications

Scales

Every model

Export