What color is #396EC4?

#396EC4 is a medium blue. In RGB it is rgb(57, 110, 196), and in HSL hsl(217, 55%, 50%).

Is #396EC4 accessible as text?

On white, #396EC4 has a contrast ratio of 5.00:1 (passes WCAG AA for body text); on black it is 4.20:1 (fails). For text placed on #396EC4, use white for the best readability.

What is the closest Tailwind color to #396EC4?

The nearest Tailwind CSS token is sky-700 (#0069A8).

What colors go well with #396EC4?

#396EC4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #C69039. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #396EC4 below.

Is #396EC4 good for buttons?

#396EC4 works well for buttons and highlights, but use white text on #396EC4 — black text only reaches 4.20:1, below the 4.5:1 needed for normal-size labels.

Is #396EC4 the same as CSS royalblue?

No — #396EC4 is not the CSS named color royalblue, but royalblue (#4169E1) is the closest CSS named color.

#396EC4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #396EC4

Not just a swatch — here's how #396EC4 works with other colors. Named schemes with #396EC4 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #396EC4 Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

True Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Tech Product Signal · 5 colors

Signal #396EC4 Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #6294E4

True Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of True Blue.

Vintage Leather Lead · 5 colors

Lead #396EC4 Secondary #7F4536 Surface #E1DDC1 Accent #375246 Anchor #57223A

True Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #396EC4 Surface #F6E5D8 Anchor #5A2144 Accent #E4C2CA Secondary #322B2F

True Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #396EC4 Secondary #889BBA Support #9D8F88 Ink #16140F

True Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of True Blue carrying the quiet middle.

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Color Lab

How #396EC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 41/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #396EC4

For UI

For branding

For interior

For fashion

People also use #396EC4 with

Medium Turquoise Cerulean Caramel Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.0:1. Use

Subtle surface Use #DBE3F0 for cards and hover fills. Tint 80

Avoid beside #3940C6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #396EC4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #396EC4;
  --color-base-rgb: 57 110 196;
  --color-base-oklch: oklch(54.6% 0.146 259.6);
  --color-50: #F3F6FC;
  --color-100: #DFE8F6;
  --color-200: #C0D1ED;
  --color-300: #94AFDB;
  --color-400: #6B8EC7;
  --color-500: #4A6FAB;
  --color-600: #3F5983;
  --color-700: #31425E;
  --color-800: #232D3E;
  --color-900: #171D26;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  true-blue: {
    50: '#F3F6FC',
    100: '#DFE8F6',
    200: '#C0D1ED',
    300: '#94AFDB',
    400: '#6B8EC7',
    500: '#4A6FAB',
    600: '#3F5983',
    700: '#31425E',
    800: '#232D3E',
    900: '#171D26',
  },
}

$base: #396EC4;
$base-ink: #FFFFFF;
$base-50: #F3F6FC;
$base-100: #DFE8F6;
$base-200: #C0D1ED;
$base-300: #94AFDB;
$base-400: #6B8EC7;
$base-500: #4A6FAB;
$base-600: #3F5983;
$base-700: #31425E;
$base-800: #232D3E;
$base-900: #171D26;
$base-hover: #2E599E;
$base-subtle: #C9D5E9;

{
    "color": {
        "base": {
            "value": "#396EC4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F6FC",
                "type": "color"
            },
            "100": {
                "value": "#DFE8F6",
                "type": "color"
            },
            "200": {
                "value": "#C0D1ED",
                "type": "color"
            },
            "300": {
                "value": "#94AFDB",
                "type": "color"
            },
            "400": {
                "value": "#6B8EC7",
                "type": "color"
            },
            "500": {
                "value": "#4A6FAB",
                "type": "color"
            },
            "600": {
                "value": "#3F5983",
                "type": "color"
            },
            "700": {
                "value": "#31425E",
                "type": "color"
            },
            "800": {
                "value": "#232D3E",
                "type": "color"
            },
            "900": {
                "value": "#171D26",
                "type": "color"
            }
        }
    }
}

Palettes built on #396EC4

Color Lab

Pairs with #396EC4

UI roles & guardrails

In real applications

Scales

Every model

Export