#39BC44 is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #39BC44 works with other colors. Named schemes with #39BC44 in its natural role, and a note on why the supporting colors balance it.
Kelly Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Kelly Green.
Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.
Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
How #39BC44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #39BC44 at work across the surfaces designers actually ship.
:root {
--color-base: #39BC44;
--color-base-rgb: 57 188 68;
--color-base-oklch: oklch(70.0% 0.196 144.3);
--color-50: #F3FCF4;
--color-100: #DFF6E1;
--color-200: #C1ECC4;
--color-300: #95DA9B;
--color-400: #6DC574;
--color-500: #4CA954;
--color-600: #408245;
--color-700: #325D36;
--color-800: #243D26;
--color-900: #172619;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
kelly-green: {
50: '#F3FCF4',
100: '#DFF6E1',
200: '#C1ECC4',
300: '#95DA9B',
400: '#6DC574',
500: '#4CA954',
600: '#408245',
700: '#325D36',
800: '#243D26',
900: '#172619',
},
}
$base: #39BC44; $base-ink: #141310; $base-50: #F3FCF4; $base-100: #DFF6E1; $base-200: #C1ECC4; $base-300: #95DA9B; $base-400: #6DC574; $base-500: #4CA954; $base-600: #408245; $base-700: #325D36; $base-800: #243D26; $base-900: #172619; $base-hover: #2E9637; $base-subtle: #C7E7CA;
{
"color": {
"base": {
"value": "#39BC44",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F3FCF4",
"type": "color"
},
"100": {
"value": "#DFF6E1",
"type": "color"
},
"200": {
"value": "#C1ECC4",
"type": "color"
},
"300": {
"value": "#95DA9B",
"type": "color"
},
"400": {
"value": "#6DC574",
"type": "color"
},
"500": {
"value": "#4CA954",
"type": "color"
},
"600": {
"value": "#408245",
"type": "color"
},
"700": {
"value": "#325D36",
"type": "color"
},
"800": {
"value": "#243D26",
"type": "color"
},
"900": {
"value": "#172619",
"type": "color"
}
}
}
}