Nearest named color: Oxblood
#3D021F
#3D021F
Nearest named
Oxblood
Family
Pink
Lightness
23.7%
Chroma
0.093
Hue angle
357.1°
Temperature
Warm
Contrast on white
17.12:1 · AAA
Contrast on black
1.09:1 · Fail
Web-safe
#330033
CSS oklch()
24% 0.09 357

#3D021F is a deep, warm red. On the Color Lab it reads quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #3D021F

Not just a swatch — here's how #3D021F works with other colors. Named schemes with #3D021F in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Berry & Cream Lead · 5 colors

Oxblood sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #3D021F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 22/100
Low
Firm and assertive — carries weight and contrast.
Depth 76/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 26/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 48/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 79/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 21/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 41/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #3D021F

For UI
For branding
For interior
For fashion
People also use #3D021F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 17.1:1. Use
Subtle surface Use #F0B4D1 for cards and hover fills. Tint 80
Avoid beside #3B020A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #3D021F at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #3D021F;
  --color-base-rgb: 61 2 31;
  --color-base-oklch: oklch(23.7% 0.093 357.1);
  --color-50: #FEF0F7;
  --color-100: #FDD8EA;
  --color-200: #FCB1D5;
  --color-300: #F47BB6;
  --color-400: #E74B96;
  --color-500: #CD2878;
  --color-600: #9B265F;
  --color-700: #6D2146;
  --color-800: #471A30;
  --color-900: #2B121E;
  --color-on-base: #FFFFFF;
}