What color is #3D243A?

#3D243A is a dark, muted purple. In RGB it is rgb(61, 36, 58), and in HSL hsl(307, 26%, 19%).

Is #3D243A accessible as text?

On white, #3D243A has a contrast ratio of 13.89:1 (passes WCAG AA for body text); on black it is 1.51:1 (fails). For text placed on #3D243A, use white for the best readability.

What is the closest Tailwind color to #3D243A?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #3D243A?

#3D243A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #243D27. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #3D243A below.

Is #3D243A good for buttons?

#3D243A works well for buttons and highlights, but use white text on #3D243A — black text only reaches 1.51:1, below the 4.5:1 needed for normal-size labels.

Is #3D243A the same as CSS midnightblue?

No — #3D243A is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#3D243A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #3D243A

Not just a swatch — here's how #3D243A works with other colors. Named schemes with #3D243A in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #3D243A Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592234

Bistre plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #3D243A Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Bistre sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #3D243A Anchor #141210 Accent #D79A52 Secondary #2F252D Surface #F3EDE3

Bistre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #3D243A Secondary #594F57 Support #9C9087 Ink #18140F

Bistre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bistre carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #3D243A Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Bistre sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #3D243A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 20/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 29/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 50/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #3D243A

For UI

For branding

For interior

For fashion

People also use #3D243A with

Charcoal Bistre Bottle Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.9:1. Use

Subtle surface Use #DDCEDC for cards and hover fills. Tint 80

Avoid beside #3D2432 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #3D243A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #3D243A;
  --color-base-rgb: 61 36 58;
  --color-base-oklch: oklch(30.1% 0.052 331.1);
  --color-50: #FAF5F9;
  --color-100: #F0E5EF;
  --color-200: #E1CCDE;
  --color-300: #C8A7C4;
  --color-400: #AF83AA;
  --color-500: #91648C;
  --color-600: #71516D;
  --color-700: #523D4F;
  --color-800: #372A35;
  --color-900: #221B21;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  bistre: {
    50: '#FAF5F9',
    100: '#F0E5EF',
    200: '#E1CCDE',
    300: '#C8A7C4',
    400: '#AF83AA',
    500: '#91648C',
    600: '#71516D',
    700: '#523D4F',
    800: '#372A35',
    900: '#221B21',
  },
}

$base: #3D243A;
$base-ink: #FFFFFF;
$base-50: #FAF5F9;
$base-100: #F0E5EF;
$base-200: #E1CCDE;
$base-300: #C8A7C4;
$base-400: #AF83AA;
$base-500: #91648C;
$base-600: #71516D;
$base-700: #523D4F;
$base-800: #372A35;
$base-900: #221B21;
$base-hover: #311D2E;
$base-subtle: #CDB5CA;

{
    "color": {
        "base": {
            "value": "#3D243A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F9",
                "type": "color"
            },
            "100": {
                "value": "#F0E5EF",
                "type": "color"
            },
            "200": {
                "value": "#E1CCDE",
                "type": "color"
            },
            "300": {
                "value": "#C8A7C4",
                "type": "color"
            },
            "400": {
                "value": "#AF83AA",
                "type": "color"
            },
            "500": {
                "value": "#91648C",
                "type": "color"
            },
            "600": {
                "value": "#71516D",
                "type": "color"
            },
            "700": {
                "value": "#523D4F",
                "type": "color"
            },
            "800": {
                "value": "#372A35",
                "type": "color"
            },
            "900": {
                "value": "#221B21",
                "type": "color"
            }
        }
    }
}