#3E296F is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #3E296F works with other colors. Named schemes with #3E296F in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #3E296F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #3E296F at work across the surfaces designers actually ship.
:root {
--color-base: #3E296F;
--color-base-rgb: 62 41 111;
--color-base-oklch: oklch(34.7% 0.116 293.2);
--color-50: #F6F3FB;
--color-100: #E7E1F5;
--color-200: #CFC4E9;
--color-300: #AC9AD5;
--color-400: #8A73BF;
--color-500: #6A52A3;
--color-600: #55447E;
--color-700: #40355A;
--color-800: #2C253C;
--color-900: #1C1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F6F3FB',
100: '#E7E1F5',
200: '#CFC4E9',
300: '#AC9AD5',
400: '#8A73BF',
500: '#6A52A3',
600: '#55447E',
700: '#40355A',
800: '#2C253C',
900: '#1C1825',
},
}
$base: #3E296F; $base-ink: #FFFFFF; $base-50: #F6F3FB; $base-100: #E7E1F5; $base-200: #CFC4E9; $base-300: #AC9AD5; $base-400: #8A73BF; $base-500: #6A52A3; $base-600: #55447E; $base-700: #40355A; $base-800: #2C253C; $base-900: #1C1825; $base-hover: #322159; $base-subtle: #C2B7DC;
{
"color": {
"base": {
"value": "#3E296F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F3FB",
"type": "color"
},
"100": {
"value": "#E7E1F5",
"type": "color"
},
"200": {
"value": "#CFC4E9",
"type": "color"
},
"300": {
"value": "#AC9AD5",
"type": "color"
},
"400": {
"value": "#8A73BF",
"type": "color"
},
"500": {
"value": "#6A52A3",
"type": "color"
},
"600": {
"value": "#55447E",
"type": "color"
},
"700": {
"value": "#40355A",
"type": "color"
},
"800": {
"value": "#2C253C",
"type": "color"
},
"900": {
"value": "#1C1825",
"type": "color"
}
}
}
}