#3E73BB is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #3E73BB works with other colors. Named schemes with #3E73BB in its natural role, and a note on why the supporting colors balance it.
True Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
True Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of True Blue.
True Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
True Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
True Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of True Blue carrying the quiet middle.
How #3E73BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #3E73BB at work across the surfaces designers actually ship.
:root {
--color-base: #3E73BB;
--color-base-rgb: 62 115 187;
--color-base-oklch: oklch(55.4% 0.126 256.6);
--color-50: #F3F7FC;
--color-100: #E0E9F5;
--color-200: #C2D3EB;
--color-300: #97B2D8;
--color-400: #7092C2;
--color-500: #4E73A6;
--color-600: #425C80;
--color-700: #33445C;
--color-800: #242E3C;
--color-900: #181D25;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
true-blue: {
50: '#F3F7FC',
100: '#E0E9F5',
200: '#C2D3EB',
300: '#97B2D8',
400: '#7092C2',
500: '#4E73A6',
600: '#425C80',
700: '#33445C',
800: '#242E3C',
900: '#181D25',
},
}
$base: #3E73BB; $base-ink: #FFFFFF; $base-50: #F3F7FC; $base-100: #E0E9F5; $base-200: #C2D3EB; $base-300: #97B2D8; $base-400: #7092C2; $base-500: #4E73A6; $base-600: #425C80; $base-700: #33445C; $base-800: #242E3C; $base-900: #181D25; $base-hover: #325C96; $base-subtle: #C9D6E7;
{
"color": {
"base": {
"value": "#3E73BB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F7FC",
"type": "color"
},
"100": {
"value": "#E0E9F5",
"type": "color"
},
"200": {
"value": "#C2D3EB",
"type": "color"
},
"300": {
"value": "#97B2D8",
"type": "color"
},
"400": {
"value": "#7092C2",
"type": "color"
},
"500": {
"value": "#4E73A6",
"type": "color"
},
"600": {
"value": "#425C80",
"type": "color"
},
"700": {
"value": "#33445C",
"type": "color"
},
"800": {
"value": "#242E3C",
"type": "color"
},
"900": {
"value": "#181D25",
"type": "color"
}
}
}
}