#3F014F is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #3F014F works with other colors. Named schemes with #3F014F in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #3F014F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #3F014F at work across the surfaces designers actually ship.
:root {
--color-base: #3F014F;
--color-base-rgb: 63 1 79;
--color-base-oklch: oklch(27.2% 0.131 317.5);
--color-50: #FCF0FE;
--color-100: #F6D8FD;
--color-200: #EDB1FC;
--color-300: #DE78F7;
--color-400: #CA48EA;
--color-500: #AE24D1;
--color-600: #85249E;
--color-700: #5F206F;
--color-800: #3F1948;
--color-900: #27112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FCF0FE',
100: '#F6D8FD',
200: '#EDB1FC',
300: '#DE78F7',
400: '#CA48EA',
500: '#AE24D1',
600: '#85249E',
700: '#5F206F',
800: '#3F1948',
900: '#27112C',
},
}
$base: #3F014F; $base-ink: #FFFFFF; $base-50: #FCF0FE; $base-100: #F6D8FD; $base-200: #EDB1FC; $base-300: #DE78F7; $base-400: #CA48EA; $base-500: #AE24D1; $base-600: #85249E; $base-700: #5F206F; $base-800: #3F1948; $base-900: #27112C; $base-hover: #340141; $base-subtle: #DB8FEF;
{
"color": {
"base": {
"value": "#3F014F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF0FE",
"type": "color"
},
"100": {
"value": "#F6D8FD",
"type": "color"
},
"200": {
"value": "#EDB1FC",
"type": "color"
},
"300": {
"value": "#DE78F7",
"type": "color"
},
"400": {
"value": "#CA48EA",
"type": "color"
},
"500": {
"value": "#AE24D1",
"type": "color"
},
"600": {
"value": "#85249E",
"type": "color"
},
"700": {
"value": "#5F206F",
"type": "color"
},
"800": {
"value": "#3F1948",
"type": "color"
},
"900": {
"value": "#27112C",
"type": "color"
}
}
}
}