What color is #40012E?

#40012E is a very dark, vivid magenta. In RGB it is rgb(64, 1, 46), and in HSL hsl(317, 97%, 13%).

Is #40012E accessible as text?

On white, #40012E has a contrast ratio of 16.64:1 (passes WCAG AA for body text); on black it is 1.26:1 (fails). For text placed on #40012E, use white for the best readability.

What is the closest Tailwind color to #40012E?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #40012E?

#40012E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #014113. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #40012E below.

Is #40012E good for buttons?

#40012E works well for buttons and highlights, but use white text on #40012E — black text only reaches 1.26:1, below the 4.5:1 needed for normal-size labels.

Is #40012E the same as CSS indigo?

No — #40012E is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#40012E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #40012E

Not just a swatch — here's how #40012E works with other colors. Named schemes with #40012E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #40012E Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #40012E Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #40012E Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #1B0006

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #40012E Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #40012E Secondary #533D4A Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #40012E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 75/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 79/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 24/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #40012E

For UI

For branding

For interior

For fashion

People also use #40012E with

Indigo Oxblood Sacramento Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.6:1. Use

Subtle surface Use #F2B4E0 for cards and hover fills. Tint 80

Avoid beside #41011A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #40012E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #40012E;
  --color-base-rgb: 64 1 46;
  --color-base-oklch: oklch(25.0% 0.105 343.4);
  --color-50: #FEF0FA;
  --color-100: #FDD8F3;
  --color-200: #FCB1E6;
  --color-300: #F679D3;
  --color-400: #E949BC;
  --color-500: #D0259F;
  --color-600: #9D257B;
  --color-700: #6F2058;
  --color-800: #48193B;
  --color-900: #2C1124;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FA',
    100: '#FDD8F3',
    200: '#FCB1E6',
    300: '#F679D3',
    400: '#E949BC',
    500: '#D0259F',
    600: '#9D257B',
    700: '#6F2058',
    800: '#48193B',
    900: '#2C1124',
  },
}

$base: #40012E;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD8F3;
$base-200: #FCB1E6;
$base-300: #F679D3;
$base-400: #E949BC;
$base-500: #D0259F;
$base-600: #9D257B;
$base-700: #6F2058;
$base-800: #48193B;
$base-900: #2C1124;
$base-hover: #340126;
$base-subtle: #EE8BD2;

{
    "color": {
        "base": {
            "value": "#40012E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F3",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E6",
                "type": "color"
            },
            "300": {
                "value": "#F679D3",
                "type": "color"
            },
            "400": {
                "value": "#E949BC",
                "type": "color"
            },
            "500": {
                "value": "#D0259F",
                "type": "color"
            },
            "600": {
                "value": "#9D257B",
                "type": "color"
            },
            "700": {
                "value": "#6F2058",
                "type": "color"
            },
            "800": {
                "value": "#48193B",
                "type": "color"
            },
            "900": {
                "value": "#2C1124",
                "type": "color"
            }
        }
    }
}