What color is #400445?

#400445 is a very dark, vivid purple. In RGB it is rgb(64, 4, 69), and in HSL hsl(295, 89%, 14%).

Is #400445 accessible as text?

On white, #400445 has a contrast ratio of 15.89:1 (passes WCAG AA for body text); on black it is 1.32:1 (fails). For text placed on #400445, use white for the best readability.

What is the closest Tailwind color to #400445?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #400445?

#400445 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #094304. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400445 below.

Is #400445 good for buttons?

#400445 works well for buttons and highlights, but use white text on #400445 — black text only reaches 1.32:1, below the 4.5:1 needed for normal-size labels.

Is #400445 the same as CSS indigo?

No — #400445 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#400445 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400445

Not just a swatch — here's how #400445 works with other colors. Named schemes with #400445 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #400445 Anchor #141210 Accent #D79A53 Secondary #2E262E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #400445 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #1F0014

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #400445 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #400445 Secondary #7D472F Surface #ECD8C1 Accent #345249 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #400445 Secondary #564257 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #400445 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 30/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400445

For UI

For branding

For interior

For fashion

People also use #400445 with

Midnight Blue Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.9:1. Use

Subtle surface Use #EBB7EF for cards and hover fills. Tint 80

Avoid beside #430434 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400445 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400445;
  --color-base-rgb: 64 4 69;
  --color-base-oklch: oklch(26.8% 0.119 324.6);
  --color-50: #FDF0FE;
  --color-100: #FAD8FD;
  --color-200: #F4B2FA;
  --color-300: #E77EF1;
  --color-400: #D64FE3;
  --color-500: #BC2CC9;
  --color-600: #8F2A98;
  --color-700: #65236B;
  --color-800: #421B46;
  --color-900: #29132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF0FE',
    100: '#FAD8FD',
    200: '#F4B2FA',
    300: '#E77EF1',
    400: '#D64FE3',
    500: '#BC2CC9',
    600: '#8F2A98',
    700: '#65236B',
    800: '#421B46',
    900: '#29132B',
  },
}

$base: #400445;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #FAD8FD;
$base-200: #F4B2FA;
$base-300: #E77EF1;
$base-400: #D64FE3;
$base-500: #BC2CC9;
$base-600: #8F2A98;
$base-700: #65236B;
$base-800: #421B46;
$base-900: #29132B;
$base-hover: #320336;
$base-subtle: #E291EA;

{
    "color": {
        "base": {
            "value": "#400445",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F4B2FA",
                "type": "color"
            },
            "300": {
                "value": "#E77EF1",
                "type": "color"
            },
            "400": {
                "value": "#D64FE3",
                "type": "color"
            },
            "500": {
                "value": "#BC2CC9",
                "type": "color"
            },
            "600": {
                "value": "#8F2A98",
                "type": "color"
            },
            "700": {
                "value": "#65236B",
                "type": "color"
            },
            "800": {
                "value": "#421B46",
                "type": "color"
            },
            "900": {
                "value": "#29132B",
                "type": "color"
            }
        }
    }
}