What color is #400712?

#400712 is a very dark, vivid red. In RGB it is rgb(64, 7, 18), and in HSL hsl(348, 80%, 14%).

Is #400712 accessible as text?

On white, #400712 has a contrast ratio of 16.70:1 (passes WCAG AA for body text); on black it is 1.26:1 (fails). For text placed on #400712, use white for the best readability.

What is the closest Tailwind color to #400712?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #400712?

#400712 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #074035. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400712 below.

Is #400712 good for buttons?

#400712 works well for buttons and highlights, but use white text on #400712 — black text only reaches 1.26:1, below the 4.5:1 needed for normal-size labels.

Is #400712 the same as CSS maroon?

No — #400712 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#400712 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400712

Not just a swatch — here's how #400712 works with other colors. Named schemes with #400712 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #400712 Secondary #B86229 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #400712 Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #400712 Surface #E4CDA8 Secondary #B27859 Accent #99966D Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #400712 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #400712 Secondary #533D3E Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #400712 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 63/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 22/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400712

For UI

For branding

For interior

For fashion

People also use #400712 with

Tyrian Purple Bistre Bottle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.7:1. Use

Subtle surface Use #ECBAC4 for cards and hover fills. Tint 80

Avoid beside #400F07 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400712 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400712;
  --color-base-rgb: 64 7 18;
  --color-base-oklch: oklch(24.5% 0.085 15.9);
  --color-50: #FEF1F3;
  --color-100: #FCD9E0;
  --color-200: #F7B6C3;
  --color-300: #EB8499;
  --color-400: #DB5771;
  --color-500: #C13450;
  --color-600: #932F43;
  --color-700: #682734;
  --color-800: #441D25;
  --color-900: #291418;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF1F3',
    100: '#FCD9E0',
    200: '#F7B6C3',
    300: '#EB8499',
    400: '#DB5771',
    500: '#C13450',
    600: '#932F43',
    700: '#682734',
    800: '#441D25',
    900: '#291418',
  },
}

$base: #400712;
$base-ink: #FFFFFF;
$base-50: #FEF1F3;
$base-100: #FCD9E0;
$base-200: #F7B6C3;
$base-300: #EB8499;
$base-400: #DB5771;
$base-500: #C13450;
$base-600: #932F43;
$base-700: #682734;
$base-800: #441D25;
$base-900: #291418;
$base-hover: #33060F;
$base-subtle: #E595A5;

{
    "color": {
        "base": {
            "value": "#400712",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E0",
                "type": "color"
            },
            "200": {
                "value": "#F7B6C3",
                "type": "color"
            },
            "300": {
                "value": "#EB8499",
                "type": "color"
            },
            "400": {
                "value": "#DB5771",
                "type": "color"
            },
            "500": {
                "value": "#C13450",
                "type": "color"
            },
            "600": {
                "value": "#932F43",
                "type": "color"
            },
            "700": {
                "value": "#682734",
                "type": "color"
            },
            "800": {
                "value": "#441D25",
                "type": "color"
            },
            "900": {
                "value": "#291418",
                "type": "color"
            }
        }
    }
}

Palettes built on #400712

Color Lab

Pairs with #400712

UI roles & guardrails

In real applications

Scales

Every model

Export