What color is #400830?

#400830 is a very dark, vivid magenta. In RGB it is rgb(64, 8, 48), and in HSL hsl(317, 78%, 14%).

Is #400830 accessible as text?

On white, #400830 has a contrast ratio of 16.21:1 (passes WCAG AA for body text); on black it is 1.30:1 (fails). For text placed on #400830, use white for the best readability.

What is the closest Tailwind color to #400830?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #400830?

#400830 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #084018. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400830 below.

Is #400830 good for buttons?

#400830 works well for buttons and highlights, but use white text on #400830 — black text only reaches 1.30:1, below the 4.5:1 needed for normal-size labels.

Is #400830 the same as CSS midnightblue?

No — #400830 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#400830 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400830

Not just a swatch — here's how #400830 works with other colors. Named schemes with #400830 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #400830 Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #400830 Anchor #141210 Accent #D59B51 Secondary #30252C Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #400830 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #1C0008

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #400830 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #400830 Secondary #54404C Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #400830 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 26/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400830

For UI

For branding

For interior

For fashion

People also use #400830 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.2:1. Use

Subtle surface Use #ECBBDE for cards and hover fills. Tint 80

Avoid beside #40081D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400830 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400830;
  --color-base-rgb: 64 8 48;
  --color-base-oklch: oklch(25.8% 0.096 342.3);
  --color-50: #FEF1FA;
  --color-100: #FBDAF2;
  --color-200: #F6B6E4;
  --color-300: #EA85CD;
  --color-400: #DA58B5;
  --color-500: #BF3698;
  --color-600: #913076;
  --color-700: #672855;
  --color-800: #431E39;
  --color-900: #291423;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FA',
    100: '#FBDAF2',
    200: '#F6B6E4',
    300: '#EA85CD',
    400: '#DA58B5',
    500: '#BF3698',
    600: '#913076',
    700: '#672855',
    800: '#431E39',
    900: '#291423',
  },
}

$base: #400830;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FBDAF2;
$base-200: #F6B6E4;
$base-300: #EA85CD;
$base-400: #DA58B5;
$base-500: #BF3698;
$base-600: #913076;
$base-700: #672855;
$base-800: #431E39;
$base-900: #291423;
$base-hover: #330626;
$base-subtle: #E496CE;

{
    "color": {
        "base": {
            "value": "#400830",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF2",
                "type": "color"
            },
            "200": {
                "value": "#F6B6E4",
                "type": "color"
            },
            "300": {
                "value": "#EA85CD",
                "type": "color"
            },
            "400": {
                "value": "#DA58B5",
                "type": "color"
            },
            "500": {
                "value": "#BF3698",
                "type": "color"
            },
            "600": {
                "value": "#913076",
                "type": "color"
            },
            "700": {
                "value": "#672855",
                "type": "color"
            },
            "800": {
                "value": "#431E39",
                "type": "color"
            },
            "900": {
                "value": "#291423",
                "type": "color"
            }
        }
    }
}