What color is #40092D?

#40092D is a very dark, vivid magenta. In RGB it is rgb(64, 9, 45), and in HSL hsl(321, 75%, 14%).

Is #40092D accessible as text?

On white, #40092D has a contrast ratio of 16.22:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #40092D, use white for the best readability.

What is the closest Tailwind color to #40092D?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #40092D?

#40092D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #093E1C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #40092D below.

Is #40092D good for buttons?

#40092D works well for buttons and highlights, but use white text on #40092D — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #40092D the same as CSS midnightblue?

No — #40092D is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#40092D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #40092D

Not just a swatch — here's how #40092D works with other colors. Named schemes with #40092D in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #40092D Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #40092D Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #40092D Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #1B0006

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #40092D Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #40092D Secondary #54404B Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #40092D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 25/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #40092D

For UI

For branding

For interior

For fashion

People also use #40092D with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.2:1. Use

Subtle surface Use #EBBBDA for cards and hover fills. Tint 80

Avoid beside #3E091A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #40092D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #40092D;
  --color-base-rgb: 64 9 45;
  --color-base-oklch: oklch(25.8% 0.093 345.6);
  --color-50: #FEF1F9;
  --color-100: #FBDAEF;
  --color-200: #F5B8DF;
  --color-300: #E887C6;
  --color-400: #D75BAC;
  --color-500: #BC388E;
  --color-600: #90326F;
  --color-700: #662950;
  --color-800: #421E36;
  --color-900: #291422;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1F9',
    100: '#FBDAEF',
    200: '#F5B8DF',
    300: '#E887C6',
    400: '#D75BAC',
    500: '#BC388E',
    600: '#90326F',
    700: '#662950',
    800: '#421E36',
    900: '#291422',
  },
}

$base: #40092D;
$base-ink: #FFFFFF;
$base-50: #FEF1F9;
$base-100: #FBDAEF;
$base-200: #F5B8DF;
$base-300: #E887C6;
$base-400: #D75BAC;
$base-500: #BC388E;
$base-600: #90326F;
$base-700: #662950;
$base-800: #421E36;
$base-900: #291422;
$base-hover: #320723;
$base-subtle: #E398C8;

{
    "color": {
        "base": {
            "value": "#40092D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEF",
                "type": "color"
            },
            "200": {
                "value": "#F5B8DF",
                "type": "color"
            },
            "300": {
                "value": "#E887C6",
                "type": "color"
            },
            "400": {
                "value": "#D75BAC",
                "type": "color"
            },
            "500": {
                "value": "#BC388E",
                "type": "color"
            },
            "600": {
                "value": "#90326F",
                "type": "color"
            },
            "700": {
                "value": "#662950",
                "type": "color"
            },
            "800": {
                "value": "#421E36",
                "type": "color"
            },
            "900": {
                "value": "#291422",
                "type": "color"
            }
        }
    }
}