What color is #400A28?

#400A28 is a very dark, vivid pink. In RGB it is rgb(64, 10, 40), and in HSL hsl(327, 73%, 15%).

Is #400A28 accessible as text?

On white, #400A28 has a contrast ratio of 16.25:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #400A28, use white for the best readability.

What is the closest Tailwind color to #400A28?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #400A28?

#400A28 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A4223. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400A28 below.

Is #400A28 good for buttons?

#400A28 works well for buttons and highlights, but use white text on #400A28 — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #400A28 the same as CSS midnightblue?

No — #400A28 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#400A28 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400A28

Not just a swatch — here's how #400A28 works with other colors. Named schemes with #400A28 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #400A28 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #400A28 Secondary #B9612F Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #400A28 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #400A28 Anchor #141210 Accent #D59B50 Secondary #31252A Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #400A28 Secondary #544049 Support #9C9087 Ink #17140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #400A28 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 24/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400A28

For UI

For branding

For interior

For fashion

People also use #400A28 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.3:1. Use

Subtle surface Use #EABDD6 for cards and hover fills. Tint 80

Avoid beside #420A16 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400A28 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400A28;
  --color-base-rgb: 64 10 40;
  --color-base-oklch: oklch(25.6% 0.088 351.3);
  --color-50: #FDF1F8;
  --color-100: #FADBEC;
  --color-200: #F4B9D9;
  --color-300: #E788BC;
  --color-400: #D55D9F;
  --color-500: #BB3A81;
  --color-600: #8E3365;
  --color-700: #652A4A;
  --color-800: #421F32;
  --color-900: #281520;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF1F8',
    100: '#FADBEC',
    200: '#F4B9D9',
    300: '#E788BC',
    400: '#D55D9F',
    500: '#BB3A81',
    600: '#8E3365',
    700: '#652A4A',
    800: '#421F32',
    900: '#281520',
  },
}

$base: #400A28;
$base-ink: #FFFFFF;
$base-50: #FDF1F8;
$base-100: #FADBEC;
$base-200: #F4B9D9;
$base-300: #E788BC;
$base-400: #D55D9F;
$base-500: #BB3A81;
$base-600: #8E3365;
$base-700: #652A4A;
$base-800: #421F32;
$base-900: #281520;
$base-hover: #350821;
$base-subtle: #E29AC2;

{
    "color": {
        "base": {
            "value": "#400A28",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F8",
                "type": "color"
            },
            "100": {
                "value": "#FADBEC",
                "type": "color"
            },
            "200": {
                "value": "#F4B9D9",
                "type": "color"
            },
            "300": {
                "value": "#E788BC",
                "type": "color"
            },
            "400": {
                "value": "#D55D9F",
                "type": "color"
            },
            "500": {
                "value": "#BB3A81",
                "type": "color"
            },
            "600": {
                "value": "#8E3365",
                "type": "color"
            },
            "700": {
                "value": "#652A4A",
                "type": "color"
            },
            "800": {
                "value": "#421F32",
                "type": "color"
            },
            "900": {
                "value": "#281520",
                "type": "color"
            }
        }
    }
}