What color is #400A48?

#400A48 is a very dark, vivid purple. In RGB it is rgb(64, 10, 72), and in HSL hsl(292, 76%, 16%).

Is #400A48 accessible as text?

On white, #400A48 has a contrast ratio of 15.50:1 (passes WCAG AA for body text); on black it is 1.35:1 (fails). For text placed on #400A48, use white for the best readability.

What is the closest Tailwind color to #400A48?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #400A48?

#400A48 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #12480A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400A48 below.

Is #400A48 good for buttons?

#400A48 works well for buttons and highlights, but use white text on #400A48 — black text only reaches 1.35:1, below the 4.5:1 needed for normal-size labels.

Is #400A48 the same as CSS indigo?

No — #400A48 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#400A48 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400A48

Not just a swatch — here's how #400A48 works with other colors. Named schemes with #400A48 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #400A48 Anchor #141210 Accent #D89A53 Secondary #2E262F Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #400A48 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #200017

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #400A48 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #400A48 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #400A48 Secondary #574559 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #400A48 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 32/100

Low

Workable accent with care around contrast.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400A48

For UI

For branding

For interior

For fashion

People also use #400A48 with

Midnight Blue Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.5:1. Use

Subtle surface Use #E5BDEC for cards and hover fills. Tint 80

Avoid beside #480A3B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400A48 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400A48;
  --color-base-rgb: 64 10 72;
  --color-base-oklch: oklch(27.6% 0.115 322.1);
  --color-50: #FCF1FE;
  --color-100: #F7DAFB;
  --color-200: #EDB7F5;
  --color-300: #DC87E9;
  --color-400: #C75AD8;
  --color-500: #AB37BD;
  --color-600: #843290;
  --color-700: #5E2966;
  --color-800: #3E1E43;
  --color-900: #261429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF1FE',
    100: '#F7DAFB',
    200: '#EDB7F5',
    300: '#DC87E9',
    400: '#C75AD8',
    500: '#AB37BD',
    600: '#843290',
    700: '#5E2966',
    800: '#3E1E43',
    900: '#261429',
  },
}

$base: #400A48;
$base-ink: #FFFFFF;
$base-50: #FCF1FE;
$base-100: #F7DAFB;
$base-200: #EDB7F5;
$base-300: #DC87E9;
$base-400: #C75AD8;
$base-500: #AB37BD;
$base-600: #843290;
$base-700: #5E2966;
$base-800: #3E1E43;
$base-900: #261429;
$base-hover: #330839;
$base-subtle: #DA9AE4;

{
    "color": {
        "base": {
            "value": "#400A48",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F7DAFB",
                "type": "color"
            },
            "200": {
                "value": "#EDB7F5",
                "type": "color"
            },
            "300": {
                "value": "#DC87E9",
                "type": "color"
            },
            "400": {
                "value": "#C75AD8",
                "type": "color"
            },
            "500": {
                "value": "#AB37BD",
                "type": "color"
            },
            "600": {
                "value": "#843290",
                "type": "color"
            },
            "700": {
                "value": "#5E2966",
                "type": "color"
            },
            "800": {
                "value": "#3E1E43",
                "type": "color"
            },
            "900": {
                "value": "#261429",
                "type": "color"
            }
        }
    }
}