What color is #400E4E?

#400E4E is a dark, vivid purple. In RGB it is rgb(64, 14, 78), and in HSL hsl(287, 70%, 18%).

Is #400E4E accessible as text?

On white, #400E4E has a contrast ratio of 15.10:1 (passes WCAG AA for body text); on black it is 1.39:1 (fails). For text placed on #400E4E, use white for the best readability.

What is the closest Tailwind color to #400E4E?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #400E4E?

#400E4E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1C4E0E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #400E4E below.

Is #400E4E good for buttons?

#400E4E works well for buttons and highlights, but use white text on #400E4E — black text only reaches 1.39:1, below the 4.5:1 needed for normal-size labels.

Is #400E4E the same as CSS indigo?

No — #400E4E is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#400E4E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #400E4E

Not just a swatch — here's how #400E4E works with other colors. Named schemes with #400E4E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #400E4E Anchor #141210 Accent #D89954 Secondary #2D262F Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #400E4E Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #21001B

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #400E4E Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #400E4E Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #400E4E Secondary #58475D Support #9C9087 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #400E4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #400E4E

For UI

For branding

For interior

For fashion

People also use #400E4E with

Midnight Blue Tyrian Purple Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.1:1. Use

Subtle surface Use #E1C0EA for cards and hover fills. Tint 80

Avoid beside #4E0E47 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #400E4E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #400E4E;
  --color-base-rgb: 64 14 78;
  --color-base-oklch: oklch(28.4% 0.116 317.7);
  --color-50: #FBF1FD;
  --color-100: #F3DBFA;
  --color-200: #E6BAF3;
  --color-300: #D18AE5;
  --color-400: #BA5FD3;
  --color-500: #9D3DB8;
  --color-600: #7A358C;
  --color-700: #572B64;
  --color-800: #3A2041;
  --color-900: #241528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#FBF1FD',
    100: '#F3DBFA',
    200: '#E6BAF3',
    300: '#D18AE5',
    400: '#BA5FD3',
    500: '#9D3DB8',
    600: '#7A358C',
    700: '#572B64',
    800: '#3A2041',
    900: '#241528',
  },
}

$base: #400E4E;
$base-ink: #FFFFFF;
$base-50: #FBF1FD;
$base-100: #F3DBFA;
$base-200: #E6BAF3;
$base-300: #D18AE5;
$base-400: #BA5FD3;
$base-500: #9D3DB8;
$base-600: #7A358C;
$base-700: #572B64;
$base-800: #3A2041;
$base-900: #241528;
$base-hover: #330B3E;
$base-subtle: #D39FE2;

{
    "color": {
        "base": {
            "value": "#400E4E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F3DBFA",
                "type": "color"
            },
            "200": {
                "value": "#E6BAF3",
                "type": "color"
            },
            "300": {
                "value": "#D18AE5",
                "type": "color"
            },
            "400": {
                "value": "#BA5FD3",
                "type": "color"
            },
            "500": {
                "value": "#9D3DB8",
                "type": "color"
            },
            "600": {
                "value": "#7A358C",
                "type": "color"
            },
            "700": {
                "value": "#572B64",
                "type": "color"
            },
            "800": {
                "value": "#3A2041",
                "type": "color"
            },
            "900": {
                "value": "#241528",
                "type": "color"
            }
        }
    }
}