What color is #401237?

#401237 is a very dark magenta. In RGB it is rgb(64, 18, 55), and in HSL hsl(312, 56%, 16%).

Is #401237 accessible as text?

On white, #401237 has a contrast ratio of 15.44:1 (passes WCAG AA for body text); on black it is 1.36:1 (fails). For text placed on #401237, use white for the best readability.

What is the closest Tailwind color to #401237?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #401237?

#401237 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #12401B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401237 below.

Is #401237 good for buttons?

#401237 works well for buttons and highlights, but use white text on #401237 — black text only reaches 1.36:1, below the 4.5:1 needed for normal-size labels.

Is #401237 the same as CSS midnightblue?

No — #401237 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#401237 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401237

Not just a swatch — here's how #401237 works with other colors. Named schemes with #401237 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #401237 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #401237 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #401237 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #401237 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #401237 Secondary #564552 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401237 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 29/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401237

For UI

For branding

For interior

For fashion

People also use #401237 with

Russian Violet Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.4:1. Use

Subtle surface Use #E5C3DF for cards and hover fills. Tint 80

Avoid beside #401227 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401237 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401237;
  --color-base-rgb: 64 18 55;
  --color-base-oklch: oklch(27.3% 0.087 336.2);
  --color-50: #FCF3FA;
  --color-100: #F7DFF2;
  --color-200: #EDBFE4;
  --color-300: #DC93CD;
  --color-400: #C76BB5;
  --color-500: #AC4998;
  --color-600: #843E76;
  --color-700: #5E3155;
  --color-800: #3E2339;
  --color-900: #261723;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF3FA',
    100: '#F7DFF2',
    200: '#EDBFE4',
    300: '#DC93CD',
    400: '#C76BB5',
    500: '#AC4998',
    600: '#843E76',
    700: '#5E3155',
    800: '#3E2339',
    900: '#261723',
  },
}

$base: #401237;
$base-ink: #FFFFFF;
$base-50: #FCF3FA;
$base-100: #F7DFF2;
$base-200: #EDBFE4;
$base-300: #DC93CD;
$base-400: #C76BB5;
$base-500: #AC4998;
$base-600: #843E76;
$base-700: #5E3155;
$base-800: #3E2339;
$base-900: #261723;
$base-hover: #330E2C;
$base-subtle: #DAA3CF;

{
    "color": {
        "base": {
            "value": "#401237",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3FA",
                "type": "color"
            },
            "100": {
                "value": "#F7DFF2",
                "type": "color"
            },
            "200": {
                "value": "#EDBFE4",
                "type": "color"
            },
            "300": {
                "value": "#DC93CD",
                "type": "color"
            },
            "400": {
                "value": "#C76BB5",
                "type": "color"
            },
            "500": {
                "value": "#AC4998",
                "type": "color"
            },
            "600": {
                "value": "#843E76",
                "type": "color"
            },
            "700": {
                "value": "#5E3155",
                "type": "color"
            },
            "800": {
                "value": "#3E2339",
                "type": "color"
            },
            "900": {
                "value": "#261723",
                "type": "color"
            }
        }
    }
}