What color is #401337?

#401337 is a very dark magenta. In RGB it is rgb(64, 19, 55), and in HSL hsl(312, 54%, 16%).

Is #401337 accessible as text?

On white, #401337 has a contrast ratio of 15.37:1 (passes WCAG AA for body text); on black it is 1.37:1 (fails). For text placed on #401337, use white for the best readability.

What is the closest Tailwind color to #401337?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #401337?

#401337 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #133F1C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401337 below.

Is #401337 good for buttons?

#401337 works well for buttons and highlights, but use white text on #401337 — black text only reaches 1.37:1, below the 4.5:1 needed for normal-size labels.

Is #401337 the same as CSS midnightblue?

No — #401337 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#401337 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401337

Not just a swatch — here's how #401337 works with other colors. Named schemes with #401337 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #401337 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #401337 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #401337 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #401337 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #401337 Secondary #574652 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401337 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 29/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401337

For UI

For branding

For interior

For fashion

People also use #401337 with

Russian Violet Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.4:1. Use

Subtle surface Use #E5C4DE for cards and hover fills. Tint 80

Avoid beside #3F1327 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401337 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401337;
  --color-base-rgb: 64 19 55;
  --color-base-oklch: oklch(27.5% 0.086 336.3);
  --color-50: #FCF3FA;
  --color-100: #F6DFF2;
  --color-200: #ECC0E3;
  --color-300: #DA95CD;
  --color-400: #C66CB4;
  --color-500: #AA4B97;
  --color-600: #833F75;
  --color-700: #5D3254;
  --color-800: #3D2338;
  --color-900: #261723;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FCF3FA',
    100: '#F6DFF2',
    200: '#ECC0E3',
    300: '#DA95CD',
    400: '#C66CB4',
    500: '#AA4B97',
    600: '#833F75',
    700: '#5D3254',
    800: '#3D2338',
    900: '#261723',
  },
}

$base: #401337;
$base-ink: #FFFFFF;
$base-50: #FCF3FA;
$base-100: #F6DFF2;
$base-200: #ECC0E3;
$base-300: #DA95CD;
$base-400: #C66CB4;
$base-500: #AA4B97;
$base-600: #833F75;
$base-700: #5D3254;
$base-800: #3D2338;
$base-900: #261723;
$base-hover: #320F2B;
$base-subtle: #D9A4CF;

{
    "color": {
        "base": {
            "value": "#401337",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3FA",
                "type": "color"
            },
            "100": {
                "value": "#F6DFF2",
                "type": "color"
            },
            "200": {
                "value": "#ECC0E3",
                "type": "color"
            },
            "300": {
                "value": "#DA95CD",
                "type": "color"
            },
            "400": {
                "value": "#C66CB4",
                "type": "color"
            },
            "500": {
                "value": "#AA4B97",
                "type": "color"
            },
            "600": {
                "value": "#833F75",
                "type": "color"
            },
            "700": {
                "value": "#5D3254",
                "type": "color"
            },
            "800": {
                "value": "#3D2338",
                "type": "color"
            },
            "900": {
                "value": "#261723",
                "type": "color"
            }
        }
    }
}