Nearest named color: Russian Violet
#40134C
#40134C
Nearest named
Russian Violet
Family
Purple
Lightness
28.9%
Chroma
0.107
Hue angle
318.4°
Temperature
Neutral-leaning
Contrast on white
14.84:1 · AAA
Contrast on black
1.25:1 · Fail
Web-safe
#330033
CSS oklch()
29% 0.11 318

#40134C is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #40134C

Not just a swatch — here's how #40134C works with other colors. Named schemes with #40134C in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #40134C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 71/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 44/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 76/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 41/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 35/100
Low
Workable accent with care around contrast.
Surface fit 34/100
Low
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #40134C

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.8:1. Use
Subtle surface Use #E0C4E8 for cards and hover fills. Tint 80
Avoid beside #4E1347 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #40134C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #40134C;
  --color-base-rgb: 64 19 76;
  --color-base-oklch: oklch(28.9% 0.107 318.4);
  --color-50: #FAF2FC;
  --color-100: #F2DEF8;
  --color-200: #E4BEEF;
  --color-300: #CE91DE;
  --color-400: #B567CB;
  --color-500: #9846AF;
  --color-600: #763C86;
  --color-700: #552F60;
  --color-800: #39223F;
  --color-900: #231627;
  --color-on-base: #FFFFFF;
}