What color is #401352?

#401352 is a dark purple. In RGB it is rgb(64, 19, 82), and in HSL hsl(283, 62%, 20%).

Is #401352 accessible as text?

On white, #401352 has a contrast ratio of 14.65:1 (passes WCAG AA for body text); on black it is 1.43:1 (fails). For text placed on #401352, use white for the best readability.

What is the closest Tailwind color to #401352?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #401352?

#401352 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #255313. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401352 below.

Is #401352 good for buttons?

#401352 works well for buttons and highlights, but use white text on #401352 — black text only reaches 1.43:1, below the 4.5:1 needed for normal-size labels.

Is #401352 the same as CSS indigo?

No — #401352 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#401352 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401352

Not just a swatch — here's how #401352 works with other colors. Named schemes with #401352 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #401352 Anchor #141210 Accent #D89954 Secondary #2D2630 Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #401352 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #22001F

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #401352 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #401352 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #401352 Secondary #594A60 Support #9C9087 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401352 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 37/100

Low

Workable accent with care around contrast.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401352

For UI

For branding

For interior

For fashion

People also use #401352 with

Midnight Blue Tyrian Purple Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.7:1. Use

Subtle surface Use #DEC4E8 for cards and hover fills. Tint 80

Avoid beside #53134F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401352 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401352;
  --color-base-rgb: 64 19 82;
  --color-base-oklch: oklch(29.3% 0.113 314.5);
  --color-50: #FAF2FD;
  --color-100: #F0DDF8;
  --color-200: #E1BDEF;
  --color-300: #C990E0;
  --color-400: #AF66CC;
  --color-500: #9244B1;
  --color-600: #723A87;
  --color-700: #522E60;
  --color-800: #37223F;
  --color-900: #221627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#FAF2FD',
    100: '#F0DDF8',
    200: '#E1BDEF',
    300: '#C990E0',
    400: '#AF66CC',
    500: '#9244B1',
    600: '#723A87',
    700: '#522E60',
    800: '#37223F',
    900: '#221627',
  },
}

$base: #401352;
$base-ink: #FFFFFF;
$base-50: #FAF2FD;
$base-100: #F0DDF8;
$base-200: #E1BDEF;
$base-300: #C990E0;
$base-400: #AF66CC;
$base-500: #9244B1;
$base-600: #723A87;
$base-700: #522E60;
$base-800: #37223F;
$base-900: #221627;
$base-hover: #341042;
$base-subtle: #CEA5DF;

{
    "color": {
        "base": {
            "value": "#401352",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F0DDF8",
                "type": "color"
            },
            "200": {
                "value": "#E1BDEF",
                "type": "color"
            },
            "300": {
                "value": "#C990E0",
                "type": "color"
            },
            "400": {
                "value": "#AF66CC",
                "type": "color"
            },
            "500": {
                "value": "#9244B1",
                "type": "color"
            },
            "600": {
                "value": "#723A87",
                "type": "color"
            },
            "700": {
                "value": "#522E60",
                "type": "color"
            },
            "800": {
                "value": "#37223F",
                "type": "color"
            },
            "900": {
                "value": "#221627",
                "type": "color"
            }
        }
    }
}