#401498 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #401498 works with other colors. Named schemes with #401498 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #401498 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #401498 at work across the surfaces designers actually ship.
:root {
--color-base: #401498;
--color-base-rgb: 64 20 152;
--color-base-oklch: oklch(36.1% 0.189 287.5);
--color-50: #F5F1FE;
--color-100: #E5DAFB;
--color-200: #CCB7F5;
--color-300: #A786E9;
--color-400: #8459D9;
--color-500: #6437BE;
--color-600: #513191;
--color-700: #3D2866;
--color-800: #2A1E43;
--color-900: #1B1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F5F1FE',
100: '#E5DAFB',
200: '#CCB7F5',
300: '#A786E9',
400: '#8459D9',
500: '#6437BE',
600: '#513191',
700: '#3D2866',
800: '#2A1E43',
900: '#1B1429',
},
}
$base: #401498; $base-ink: #FFFFFF; $base-50: #F5F1FE; $base-100: #E5DAFB; $base-200: #CCB7F5; $base-300: #A786E9; $base-400: #8459D9; $base-500: #6437BE; $base-600: #513191; $base-700: #3D2866; $base-800: #2A1E43; $base-900: #1B1429; $base-hover: #34107B; $base-subtle: #C3AFEA;
{
"color": {
"base": {
"value": "#401498",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F1FE",
"type": "color"
},
"100": {
"value": "#E5DAFB",
"type": "color"
},
"200": {
"value": "#CCB7F5",
"type": "color"
},
"300": {
"value": "#A786E9",
"type": "color"
},
"400": {
"value": "#8459D9",
"type": "color"
},
"500": {
"value": "#6437BE",
"type": "color"
},
"600": {
"value": "#513191",
"type": "color"
},
"700": {
"value": "#3D2866",
"type": "color"
},
"800": {
"value": "#2A1E43",
"type": "color"
},
"900": {
"value": "#1B1429",
"type": "color"
}
}
}
}