What color is #401720?

#401720 is a very dark rose. In RGB it is rgb(64, 23, 32), and in HSL hsl(347, 47%, 17%).

Is #401720 accessible as text?

On white, #401720 has a contrast ratio of 15.43:1 (passes WCAG AA for body text); on black it is 1.36:1 (fails). For text placed on #401720, use white for the best readability.

What is the closest Tailwind color to #401720?

The nearest Tailwind CSS token is orange-950 (#441306).

What colors go well with #401720?

#401720 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #174037. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401720 below.

Is #401720 good for buttons?

#401720 works well for buttons and highlights, but use white text on #401720 — black text only reaches 1.36:1, below the 4.5:1 needed for normal-size labels.

Is #401720 the same as CSS maroon?

No — #401720 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#401720 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401720

Not just a swatch — here's how #401720 works with other colors. Named schemes with #401720 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #401720 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #401720 Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3C2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #401720 Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #401720 Anchor #141210 Accent #D39D4F Secondary #322527 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #401720 Secondary #564648 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401720 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 38/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 25/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401720

For UI

For branding

For interior

For fashion

People also use #401720 with

Byzantium Bistre Bottle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.4:1. Use

Subtle surface Use #E3C6CD for cards and hover fills. Tint 80

Avoid beside #401C17 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401720 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401720;
  --color-base-rgb: 64 23 32;
  --color-base-oklch: oklch(27.1% 0.065 8.8);
  --color-50: #FBF3F5;
  --color-100: #F5E0E5;
  --color-200: #E9C3CB;
  --color-300: #D699A6;
  --color-400: #C07283;
  --color-500: #A45163;
  --color-600: #7E4450;
  --color-700: #5A343D;
  --color-800: #3C252A;
  --color-900: #25181B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FBF3F5',
    100: '#F5E0E5',
    200: '#E9C3CB',
    300: '#D699A6',
    400: '#C07283',
    500: '#A45163',
    600: '#7E4450',
    700: '#5A343D',
    800: '#3C252A',
    900: '#25181B',
  },
}

$base: #401720;
$base-ink: #FFFFFF;
$base-50: #FBF3F5;
$base-100: #F5E0E5;
$base-200: #E9C3CB;
$base-300: #D699A6;
$base-400: #C07283;
$base-500: #A45163;
$base-600: #7E4450;
$base-700: #5A343D;
$base-800: #3C252A;
$base-900: #25181B;
$base-hover: #331219;
$base-subtle: #D6A9B3;

{
    "color": {
        "base": {
            "value": "#401720",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3F5",
                "type": "color"
            },
            "100": {
                "value": "#F5E0E5",
                "type": "color"
            },
            "200": {
                "value": "#E9C3CB",
                "type": "color"
            },
            "300": {
                "value": "#D699A6",
                "type": "color"
            },
            "400": {
                "value": "#C07283",
                "type": "color"
            },
            "500": {
                "value": "#A45163",
                "type": "color"
            },
            "600": {
                "value": "#7E4450",
                "type": "color"
            },
            "700": {
                "value": "#5A343D",
                "type": "color"
            },
            "800": {
                "value": "#3C252A",
                "type": "color"
            },
            "900": {
                "value": "#25181B",
                "type": "color"
            }
        }
    }
}