What color is #401754?

#401754 is a dark purple. In RGB it is rgb(64, 23, 84), and in HSL hsl(280, 57%, 21%).

Is #401754 accessible as text?

On white, #401754 has a contrast ratio of 14.30:1 (passes WCAG AA for body text); on black it is 1.47:1 (fails). For text placed on #401754, use white for the best readability.

What is the closest Tailwind color to #401754?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #401754?

#401754 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2B5417. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401754 below.

Is #401754 good for buttons?

#401754 works well for buttons and highlights, but use white text on #401754 — black text only reaches 1.47:1, below the 4.5:1 needed for normal-size labels.

Is #401754 the same as CSS indigo?

No — #401754 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#401754 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401754

Not just a swatch — here's how #401754 works with other colors. Named schemes with #401754 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #401754 Anchor #141210 Accent #D89954 Secondary #2C2630 Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #401754 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #230121

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #401754 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C6 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #401754 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #401754 Secondary #5A4C62 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #401754 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401754

For UI

For branding

For interior

For fashion

People also use #401754 with

Midnight Blue Tyrian Purple Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.3:1. Use

Subtle surface Use #DCC6E7 for cards and hover fills. Tint 80

Avoid beside #541754 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401754 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401754;
  --color-base-rgb: 64 23 84;
  --color-base-oklch: oklch(30.0% 0.110 312.6);
  --color-50: #F9F3FC;
  --color-100: #EFDEF7;
  --color-200: #DEBFED;
  --color-300: #C493DC;
  --color-400: #A96AC8;
  --color-500: #8B48AD;
  --color-600: #6D3D84;
  --color-700: #4F305E;
  --color-800: #35233E;
  --color-900: #211726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F9F3FC',
    100: '#EFDEF7',
    200: '#DEBFED',
    300: '#C493DC',
    400: '#A96AC8',
    500: '#8B48AD',
    600: '#6D3D84',
    700: '#4F305E',
    800: '#35233E',
    900: '#211726',
  },
}

$base: #401754;
$base-ink: #FFFFFF;
$base-50: #F9F3FC;
$base-100: #EFDEF7;
$base-200: #DEBFED;
$base-300: #C493DC;
$base-400: #A96AC8;
$base-500: #8B48AD;
$base-600: #6D3D84;
$base-700: #4F305E;
$base-800: #35233E;
$base-900: #211726;
$base-hover: #331243;
$base-subtle: #CBA8DD;

{
    "color": {
        "base": {
            "value": "#401754",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EFDEF7",
                "type": "color"
            },
            "200": {
                "value": "#DEBFED",
                "type": "color"
            },
            "300": {
                "value": "#C493DC",
                "type": "color"
            },
            "400": {
                "value": "#A96AC8",
                "type": "color"
            },
            "500": {
                "value": "#8B48AD",
                "type": "color"
            },
            "600": {
                "value": "#6D3D84",
                "type": "color"
            },
            "700": {
                "value": "#4F305E",
                "type": "color"
            },
            "800": {
                "value": "#35233E",
                "type": "color"
            },
            "900": {
                "value": "#211726",
                "type": "color"
            }
        }
    }
}