What color is #40191C?

#40191C is a very dark red. In RGB it is rgb(64, 25, 28), and in HSL hsl(355, 44%, 17%).

Is #40191C accessible as text?

On white, #40191C has a contrast ratio of 15.29:1 (passes WCAG AA for body text); on black it is 1.37:1 (fails). For text placed on #40191C, use white for the best readability.

What is the closest Tailwind color to #40191C?

The nearest Tailwind CSS token is orange-950 (#441306).

What colors go well with #40191C?

#40191C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #183E3B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #40191C below.

Is #40191C good for buttons?

#40191C works well for buttons and highlights, but use white text on #40191C — black text only reaches 1.37:1, below the 4.5:1 needed for normal-size labels.

Is #40191C the same as CSS maroon?

No — #40191C is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#40191C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #40191C

Not just a swatch — here's how #40191C works with other colors. Named schemes with #40191C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #40191C Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #40191C Secondary #7C4828 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #40191C Surface #E4CDA8 Secondary #B27959 Accent #99966D Anchor #3F2C21

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #40191C Surface #F0E8DC Highlight #F7F1E7 Secondary #BBAEA0 Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #40191C Secondary #564747 Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #40191C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 51/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 24/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 25/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #40191C

For UI

For branding

For interior

For fashion

People also use #40191C with

Tyrian Purple Bistre Bottle Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.3:1. Use

Subtle surface Use #E2C7C9 for cards and hover fills. Tint 80

Avoid beside #3E2218 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #40191C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #40191C;
  --color-base-rgb: 64 25 28;
  --color-base-oklch: oklch(27.3% 0.061 17.3);
  --color-50: #FBF4F4;
  --color-100: #F4E1E3;
  --color-200: #E8C4C7;
  --color-300: #D49BA0;
  --color-400: #BD757B;
  --color-500: #A1545A;
  --color-600: #7C464A;
  --color-700: #593639;
  --color-800: #3B2628;
  --color-900: #25191A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FBF4F4',
    100: '#F4E1E3',
    200: '#E8C4C7',
    300: '#D49BA0',
    400: '#BD757B',
    500: '#A1545A',
    600: '#7C464A',
    700: '#593639',
    800: '#3B2628',
    900: '#25191A',
  },
}

$base: #40191C;
$base-ink: #FFFFFF;
$base-50: #FBF4F4;
$base-100: #F4E1E3;
$base-200: #E8C4C7;
$base-300: #D49BA0;
$base-400: #BD757B;
$base-500: #A1545A;
$base-600: #7C464A;
$base-700: #593639;
$base-800: #3B2628;
$base-900: #25191A;
$base-hover: #321316;
$base-subtle: #D5AAAE;

{
    "color": {
        "base": {
            "value": "#40191C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F4",
                "type": "color"
            },
            "100": {
                "value": "#F4E1E3",
                "type": "color"
            },
            "200": {
                "value": "#E8C4C7",
                "type": "color"
            },
            "300": {
                "value": "#D49BA0",
                "type": "color"
            },
            "400": {
                "value": "#BD757B",
                "type": "color"
            },
            "500": {
                "value": "#A1545A",
                "type": "color"
            },
            "600": {
                "value": "#7C464A",
                "type": "color"
            },
            "700": {
                "value": "#593639",
                "type": "color"
            },
            "800": {
                "value": "#3B2628",
                "type": "color"
            },
            "900": {
                "value": "#25191A",
                "type": "color"
            }
        }
    }
}

Palettes built on #40191C

Color Lab

Pairs with #40191C

UI roles & guardrails

In real applications

Scales

Every model

Export