#401B44 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #401B44 works with other colors. Named schemes with #401B44 in its natural role, and a note on why the supporting colors balance it.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #401B44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #401B44 at work across the surfaces designers actually ship.
:root {
--color-base: #401B44;
--color-base-rgb: 64 27 68;
--color-base-oklch: oklch(29.5% 0.084 323.6);
--color-50: #FAF4FB;
--color-100: #F2E1F4;
--color-200: #E4C5E8;
--color-300: #CE9CD3;
--color-400: #B575BD;
--color-500: #9955A0;
--color-600: #76467C;
--color-700: #553659;
--color-800: #39263B;
--color-900: #231924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#FAF4FB',
100: '#F2E1F4',
200: '#E4C5E8',
300: '#CE9CD3',
400: '#B575BD',
500: '#9955A0',
600: '#76467C',
700: '#553659',
800: '#39263B',
900: '#231924',
},
}
$base: #401B44; $base-ink: #FFFFFF; $base-50: #FAF4FB; $base-100: #F2E1F4; $base-200: #E4C5E8; $base-300: #CE9CD3; $base-400: #B575BD; $base-500: #9955A0; $base-600: #76467C; $base-700: #553659; $base-800: #39263B; $base-900: #231924; $base-hover: #341637; $base-subtle: #D1ADD5;
{
"color": {
"base": {
"value": "#401B44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FB",
"type": "color"
},
"100": {
"value": "#F2E1F4",
"type": "color"
},
"200": {
"value": "#E4C5E8",
"type": "color"
},
"300": {
"value": "#CE9CD3",
"type": "color"
},
"400": {
"value": "#B575BD",
"type": "color"
},
"500": {
"value": "#9955A0",
"type": "color"
},
"600": {
"value": "#76467C",
"type": "color"
},
"700": {
"value": "#553659",
"type": "color"
},
"800": {
"value": "#39263B",
"type": "color"
},
"900": {
"value": "#231924",
"type": "color"
}
}
}
}