What color is #401B50?

#401B50 is a dark purple. In RGB it is rgb(64, 27, 80), and in HSL hsl(282, 50%, 21%).

Is #401B50 accessible as text?

On white, #401B50 has a contrast ratio of 14.09:1 (passes WCAG AA for body text); on black it is 1.49:1 (fails). For text placed on #401B50, use white for the best readability.

What is the closest Tailwind color to #401B50?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #401B50?

#401B50 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2B501B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401B50 below.

Is #401B50 good for buttons?

#401B50 works well for buttons and highlights, but use white text on #401B50 — black text only reaches 1.49:1, below the 4.5:1 needed for normal-size labels.

Is #401B50 the same as CSS indigo?

No — #401B50 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#401B50 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401B50

Not just a swatch — here's how #401B50 works with other colors. Named schemes with #401B50 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #401B50 Anchor #141210 Accent #D89954 Secondary #2D2630 Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #401B50 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #22041F

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #401B50 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #401B50 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #401B50 Secondary #5A4E61 Support #9C9087 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401B50 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401B50

For UI

For branding

For interior

For fashion

People also use #401B50 with

Midnight Blue Tyrian Purple Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.1:1. Use

Subtle surface Use #DDC8E5 for cards and hover fills. Tint 80

Avoid beside #501B4F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401B50 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401B50;
  --color-base-rgb: 64 27 80;
  --color-base-oklch: oklch(30.3% 0.099 314.3);
  --color-50: #F9F3FC;
  --color-100: #EFE0F5;
  --color-200: #DEC2EB;
  --color-300: #C597D8;
  --color-400: #AA70C2;
  --color-500: #8C4EA6;
  --color-600: #6D4280;
  --color-700: #4F335C;
  --color-800: #35243C;
  --color-900: #211825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F9F3FC',
    100: '#EFE0F5',
    200: '#DEC2EB',
    300: '#C597D8',
    400: '#AA70C2',
    500: '#8C4EA6',
    600: '#6D4280',
    700: '#4F335C',
    800: '#35243C',
    900: '#211825',
  },
}

$base: #401B50;
$base-ink: #FFFFFF;
$base-50: #F9F3FC;
$base-100: #EFE0F5;
$base-200: #DEC2EB;
$base-300: #C597D8;
$base-400: #AA70C2;
$base-500: #8C4EA6;
$base-600: #6D4280;
$base-700: #4F335C;
$base-800: #35243C;
$base-900: #211825;
$base-hover: #331540;
$base-subtle: #CCACDA;

{
    "color": {
        "base": {
            "value": "#401B50",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EFE0F5",
                "type": "color"
            },
            "200": {
                "value": "#DEC2EB",
                "type": "color"
            },
            "300": {
                "value": "#C597D8",
                "type": "color"
            },
            "400": {
                "value": "#AA70C2",
                "type": "color"
            },
            "500": {
                "value": "#8C4EA6",
                "type": "color"
            },
            "600": {
                "value": "#6D4280",
                "type": "color"
            },
            "700": {
                "value": "#4F335C",
                "type": "color"
            },
            "800": {
                "value": "#35243C",
                "type": "color"
            },
            "900": {
                "value": "#211825",
                "type": "color"
            }
        }
    }
}