What color is #401B5D?

#401B5D is a dark violet. In RGB it is rgb(64, 27, 93), and in HSL hsl(274, 55%, 24%).

Is #401B5D accessible as text?

On white, #401B5D has a contrast ratio of 13.70:1 (passes WCAG AA for body text); on black it is 1.53:1 (fails). For text placed on #401B5D, use white for the best readability.

What is the closest Tailwind color to #401B5D?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #401B5D?

#401B5D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #395F1C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401B5D below.

Is #401B5D good for buttons?

#401B5D works well for buttons and highlights, but use white text on #401B5D — black text only reaches 1.53:1, below the 4.5:1 needed for normal-size labels.

Is #401B5D the same as CSS indigo?

No — #401B5D is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#401B5D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401B5D

Not just a swatch — here's how #401B5D works with other colors. Named schemes with #401B5D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #401B5D Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #401B5D Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #250328

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Coastal Morning Lead · 5 colors

Lead #401B5D Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #401B5D Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #401B5D Secondary #5C5068 Support #9C9088 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #401B5D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 42/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 43/100

Moderate

Workable accent with care around contrast.

Surface fit 30/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401B5D

For UI

For branding

For interior

For fashion

People also use #401B5D with

Midnight Blue Byzantium Hunter Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.7:1. Use

Subtle surface Use #DAC9E8 for cards and hover fills. Tint 80

Avoid beside #581C5F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401B5D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401B5D;
  --color-base-rgb: 64 27 93;
  --color-base-oklch: oklch(31.2% 0.114 306.6);
  --color-50: #F8F3FC;
  --color-100: #ECDFF6;
  --color-200: #D9C0ED;
  --color-300: #BC94DB;
  --color-400: #9F6BC7;
  --color-500: #814AAB;
  --color-600: #653F83;
  --color-700: #4A315E;
  --color-800: #32233E;
  --color-900: #201726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#F8F3FC',
    100: '#ECDFF6',
    200: '#D9C0ED',
    300: '#BC94DB',
    400: '#9F6BC7',
    500: '#814AAB',
    600: '#653F83',
    700: '#4A315E',
    800: '#32233E',
    900: '#201726',
  },
}

$base: #401B5D;
$base-ink: #FFFFFF;
$base-50: #F8F3FC;
$base-100: #ECDFF6;
$base-200: #D9C0ED;
$base-300: #BC94DB;
$base-400: #9F6BC7;
$base-500: #814AAB;
$base-600: #653F83;
$base-700: #4A315E;
$base-800: #32233E;
$base-900: #201726;
$base-hover: #35164C;
$base-subtle: #C8ADDD;

{
    "color": {
        "base": {
            "value": "#401B5D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F3FC",
                "type": "color"
            },
            "100": {
                "value": "#ECDFF6",
                "type": "color"
            },
            "200": {
                "value": "#D9C0ED",
                "type": "color"
            },
            "300": {
                "value": "#BC94DB",
                "type": "color"
            },
            "400": {
                "value": "#9F6BC7",
                "type": "color"
            },
            "500": {
                "value": "#814AAB",
                "type": "color"
            },
            "600": {
                "value": "#653F83",
                "type": "color"
            },
            "700": {
                "value": "#4A315E",
                "type": "color"
            },
            "800": {
                "value": "#32233E",
                "type": "color"
            },
            "900": {
                "value": "#201726",
                "type": "color"
            }
        }
    }
}

Palettes built on #401B5D

Color Lab

Pairs with #401B5D

UI roles & guardrails

In real applications

Scales

Every model

Export