#401B8F is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #401B8F works with other colors. Named schemes with #401B8F in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #401B8F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #401B8F at work across the surfaces designers actually ship.
:root {
--color-base: #401B8F;
--color-base-rgb: 64 27 143;
--color-base-oklch: oklch(35.8% 0.173 288.9);
--color-50: #F5F2FD;
--color-100: #E5DCF9;
--color-200: #CCBBF2;
--color-300: #A88CE3;
--color-400: #8461D1;
--color-500: #643FB6;
--color-600: #51378B;
--color-700: #3D2C63;
--color-800: #2A2041;
--color-900: #1B1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F5F2FD',
100: '#E5DCF9',
200: '#CCBBF2',
300: '#A88CE3',
400: '#8461D1',
500: '#643FB6',
600: '#51378B',
700: '#3D2C63',
800: '#2A2041',
900: '#1B1528',
},
}
$base: #401B8F; $base-ink: #FFFFFF; $base-50: #F5F2FD; $base-100: #E5DCF9; $base-200: #CCBBF2; $base-300: #A88CE3; $base-400: #8461D1; $base-500: #643FB6; $base-600: #51378B; $base-700: #3D2C63; $base-800: #2A2041; $base-900: #1B1528; $base-hover: #331671; $base-subtle: #C2B1E6;
{
"color": {
"base": {
"value": "#401B8F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F2FD",
"type": "color"
},
"100": {
"value": "#E5DCF9",
"type": "color"
},
"200": {
"value": "#CCBBF2",
"type": "color"
},
"300": {
"value": "#A88CE3",
"type": "color"
},
"400": {
"value": "#8461D1",
"type": "color"
},
"500": {
"value": "#643FB6",
"type": "color"
},
"600": {
"value": "#51378B",
"type": "color"
},
"700": {
"value": "#3D2C63",
"type": "color"
},
"800": {
"value": "#2A2041",
"type": "color"
},
"900": {
"value": "#1B1528",
"type": "color"
}
}
}
}