What color is #401B94?

#401B94 is a dark indigo. In RGB it is rgb(64, 27, 148), and in HSL hsl(258, 69%, 34%).

Is #401B94 accessible as text?

On white, #401B94 has a contrast ratio of 11.65:1 (passes WCAG AA for body text); on black it is 1.80:1 (fails). For text placed on #401B94, use white for the best readability.

What is the closest Tailwind color to #401B94?

The nearest Tailwind CSS token is violet-900 (#4D179A).

What colors go well with #401B94?

#401B94 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6F931B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401B94 below.

Is #401B94 good for buttons?

#401B94 works well for buttons and highlights, but use white text on #401B94 — black text only reaches 1.80:1, below the 4.5:1 needed for normal-size labels.

Is #401B94 the same as CSS indigo?

No — #401B94 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#401B94 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401B94

Not just a swatch — here's how #401B94 works with other colors. Named schemes with #401B94 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #401B94 Anchor #141210 Accent #DB9757 Secondary #282732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #401B94 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2F004E

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #401B94 Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #401B94 Secondary #7E4633 Surface #EDD8C2 Accent #365247 Anchor #582238

Indigo plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #401B94 Secondary #625F86 Support #9D9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #401B94 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 23/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 69/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401B94

For UI

For branding

For interior

For fashion

People also use #401B94 with

Sapphire Blue Dark Magenta Olive Drab Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.7:1. Use

Subtle surface Use #D7CDEE for cards and hover fills. Tint 80

Avoid beside #671B93 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401B94 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401B94;
  --color-base-rgb: 64 27 148;
  --color-base-oklch: oklch(36.4% 0.179 287.7);
  --color-50: #F5F2FD;
  --color-100: #E5DCF9;
  --color-200: #CBBAF2;
  --color-300: #A68BE4;
  --color-400: #8260D2;
  --color-500: #623EB7;
  --color-600: #50368C;
  --color-700: #3C2C63;
  --color-800: #2A2041;
  --color-900: #1B1528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F5F2FD',
    100: '#E5DCF9',
    200: '#CBBAF2',
    300: '#A68BE4',
    400: '#8260D2',
    500: '#623EB7',
    600: '#50368C',
    700: '#3C2C63',
    800: '#2A2041',
    900: '#1B1528',
  },
}

$base: #401B94;
$base-ink: #FFFFFF;
$base-50: #F5F2FD;
$base-100: #E5DCF9;
$base-200: #CBBAF2;
$base-300: #A68BE4;
$base-400: #8260D2;
$base-500: #623EB7;
$base-600: #50368C;
$base-700: #3C2C63;
$base-800: #2A2041;
$base-900: #1B1528;
$base-hover: #321675;
$base-subtle: #C2B2E7;

{
    "color": {
        "base": {
            "value": "#401B94",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F2FD",
                "type": "color"
            },
            "100": {
                "value": "#E5DCF9",
                "type": "color"
            },
            "200": {
                "value": "#CBBAF2",
                "type": "color"
            },
            "300": {
                "value": "#A68BE4",
                "type": "color"
            },
            "400": {
                "value": "#8260D2",
                "type": "color"
            },
            "500": {
                "value": "#623EB7",
                "type": "color"
            },
            "600": {
                "value": "#50368C",
                "type": "color"
            },
            "700": {
                "value": "#3C2C63",
                "type": "color"
            },
            "800": {
                "value": "#2A2041",
                "type": "color"
            },
            "900": {
                "value": "#1B1528",
                "type": "color"
            }
        }
    }
}

Palettes built on #401B94

Color Lab

Pairs with #401B94

UI roles & guardrails

In real applications

Scales

Every model

Export