What color is #401D30?

#401D30 is a dark pink. In RGB it is rgb(64, 29, 48), and in HSL hsl(327, 38%, 18%).

Is #401D30 accessible as text?

On white, #401D30 has a contrast ratio of 14.62:1 (passes WCAG AA for body text); on black it is 1.44:1 (fails). For text placed on #401D30, use white for the best readability.

What is the closest Tailwind color to #401D30?

The nearest Tailwind CSS token is mauve-800 (#2A212C).

What colors go well with #401D30?

#401D30 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1C3F2C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #401D30 below.

Is #401D30 good for buttons?

#401D30 works well for buttons and highlights, but use white text on #401D30 — black text only reaches 1.44:1, below the 4.5:1 needed for normal-size labels.

Is #401D30 the same as CSS midnightblue?

No — #401D30 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#401D30 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #401D30

Not just a swatch — here's how #401D30 works with other colors. Named schemes with #401D30 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #401D30 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Bistre plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Warm Autumn Interior Dominant · 5 colors

Dominant #401D30 Secondary #B96130 Accent #7C7541 Surface #F5EBDD Anchor #3C2922

This palette keeps Bistre as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Japanese Sand Base · 5 colors

Base #401D30 Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Bistre sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #401D30 Anchor #141210 Accent #D59B51 Secondary #31252B Surface #F3EDE3

Bistre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #401D30 Secondary #584B51 Support #9C9087 Ink #17140F

Bistre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bistre carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #401D30 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #401D30

For UI

For branding

For interior

For fashion

People also use #401D30 with

Byzantium Bistre Bottle Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.6:1. Use

Subtle surface Use #E1CAD6 for cards and hover fills. Tint 80

Avoid beside #3F1C24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #401D30 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #401D30;
  --color-base-rgb: 64 29 48;
  --color-base-oklch: oklch(28.7% 0.061 347.8);
  --color-50: #FBF4F8;
  --color-100: #F3E2EB;
  --color-200: #E6C7D8;
  --color-300: #D09FBA;
  --color-400: #B87A9C;
  --color-500: #9C597E;
  --color-600: #794963;
  --color-700: #573849;
  --color-800: #3A2731;
  --color-900: #24191F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  bistre: {
    50: '#FBF4F8',
    100: '#F3E2EB',
    200: '#E6C7D8',
    300: '#D09FBA',
    400: '#B87A9C',
    500: '#9C597E',
    600: '#794963',
    700: '#573849',
    800: '#3A2731',
    900: '#24191F',
  },
}

$base: #401D30;
$base-ink: #FFFFFF;
$base-50: #FBF4F8;
$base-100: #F3E2EB;
$base-200: #E6C7D8;
$base-300: #D09FBA;
$base-400: #B87A9C;
$base-500: #9C597E;
$base-600: #794963;
$base-700: #573849;
$base-800: #3A2731;
$base-900: #24191F;
$base-hover: #331726;
$base-subtle: #D2AEC2;

{
    "color": {
        "base": {
            "value": "#401D30",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F3E2EB",
                "type": "color"
            },
            "200": {
                "value": "#E6C7D8",
                "type": "color"
            },
            "300": {
                "value": "#D09FBA",
                "type": "color"
            },
            "400": {
                "value": "#B87A9C",
                "type": "color"
            },
            "500": {
                "value": "#9C597E",
                "type": "color"
            },
            "600": {
                "value": "#794963",
                "type": "color"
            },
            "700": {
                "value": "#573849",
                "type": "color"
            },
            "800": {
                "value": "#3A2731",
                "type": "color"
            },
            "900": {
                "value": "#24191F",
                "type": "color"
            }
        }
    }
}