Nearest named color: Bistre
#402138
#402138
Nearest named
Bistre
Family
Pink
Lightness
29.9%
Chroma
0.059
Hue angle
337.3°
Temperature
Warm
Contrast on white
14.07:1 · AAA
Contrast on black
1.32:1 · Fail
Web-safe
#333333
CSS oklch()
30% 0.06 337

#402138 is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #402138

Not just a swatch — here's how #402138 works with other colors. Named schemes with #402138 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Bistre plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Bistre sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Bistre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Bistre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Bistre carrying the quiet middle.

Berry & Cream Lead · 5 colors

Bistre sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

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Color Lab

How #402138 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 68/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 4/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 45/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 70/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 30/100
Low
Workable accent with care around contrast.
Surface fit 48/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 94/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #402138

For UI
For branding
For interior
For fashion
People also use #402138 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.1:1. Use
Subtle surface Use #DFCCDA for cards and hover fills. Tint 80
Avoid beside #40212E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #402138 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #402138;
  --color-base-rgb: 64 33 56;
  --color-base-oklch: oklch(29.9% 0.059 337.3);
  --color-50: #FAF5F9;
  --color-100: #F2E4EE;
  --color-200: #E3C9DD;
  --color-300: #CCA3C2;
  --color-400: #B37FA6;
  --color-500: #975E88;
  --color-600: #754D6B;
  --color-700: #543A4E;
  --color-800: #382934;
  --color-900: #231A21;
  --color-on-base: #FFFFFF;
}