#402D64 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #402D64 works with other colors. Named schemes with #402D64 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #402D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #402D64 at work across the surfaces designers actually ship.
:root {
--color-base: #402D64;
--color-base-rgb: 64 45 100;
--color-base-oklch: oklch(34.8% 0.094 297.2);
--color-50: #F6F4FB;
--color-100: #E8E2F3;
--color-200: #D2C7E6;
--color-300: #B09FD0;
--color-400: #907AB8;
--color-500: #70599C;
--color-600: #5A4979;
--color-700: #433857;
--color-800: #2E273A;
--color-900: #1D1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#F6F4FB',
100: '#E8E2F3',
200: '#D2C7E6',
300: '#B09FD0',
400: '#907AB8',
500: '#70599C',
600: '#5A4979',
700: '#433857',
800: '#2E273A',
900: '#1D1924',
},
}
$base: #402D64; $base-ink: #FFFFFF; $base-50: #F6F4FB; $base-100: #E8E2F3; $base-200: #D2C7E6; $base-300: #B09FD0; $base-400: #907AB8; $base-500: #70599C; $base-600: #5A4979; $base-700: #433857; $base-800: #2E273A; $base-900: #1D1924; $base-hover: #33234F; $base-subtle: #C3B8D8;
{
"color": {
"base": {
"value": "#402D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FB",
"type": "color"
},
"100": {
"value": "#E8E2F3",
"type": "color"
},
"200": {
"value": "#D2C7E6",
"type": "color"
},
"300": {
"value": "#B09FD0",
"type": "color"
},
"400": {
"value": "#907AB8",
"type": "color"
},
"500": {
"value": "#70599C",
"type": "color"
},
"600": {
"value": "#5A4979",
"type": "color"
},
"700": {
"value": "#433857",
"type": "color"
},
"800": {
"value": "#2E273A",
"type": "color"
},
"900": {
"value": "#1D1924",
"type": "color"
}
}
}
}