What color is #402FDA?

#402FDA is a medium, vivid indigo. In RGB it is rgb(64, 47, 218), and in HSL hsl(246, 70%, 52%).

Is #402FDA accessible as text?

On white, #402FDA has a contrast ratio of 7.96:1 (passes WCAG AA for body text); on black it is 2.64:1 (fails). For text placed on #402FDA, use white for the best readability.

What is the closest Tailwind color to #402FDA?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #402FDA?

#402FDA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #C9DA2F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #402FDA below.

Is #402FDA good for buttons?

#402FDA works well for buttons and highlights, but use white text on #402FDA — black text only reaches 2.64:1, below the 4.5:1 needed for normal-size labels.

Is #402FDA the same as CSS blue?

No — #402FDA is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#402FDA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #402FDA

Not just a swatch — here's how #402FDA works with other colors. Named schemes with #402FDA in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #402FDA Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #5C62F7

Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.

Berry & Cream Lead · 5 colors

Lead #402FDA Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #402FDA Secondary #727CB3 Support #9D9088 Ink #18140F

Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #402FDA Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #21344A

Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #402FDA Secondary #E86A72 Accent #F6924E Anchor #573B57 Surface #F7E7D7

Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #402FDA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 15/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 10/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 93/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 60/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 61/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #402FDA

For UI

For branding

For interior

For fashion

People also use #402FDA with

Cornflower Blue Dark Orchid Pear Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #DDDAF3 for cards and hover fills. Tint 80

Avoid beside #792FDA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #402FDA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #402FDA;
  --color-base-rgb: 64 47 218;
  --color-base-oklch: oklch(46.0% 0.242 275.5);
  --color-50: #F3F1FD;
  --color-100: #DFDBFA;
  --color-200: #BFBAF3;
  --color-300: #938AE5;
  --color-400: #6B5FD3;
  --color-500: #493DB8;
  --color-600: #3E358C;
  --color-700: #312B64;
  --color-800: #232041;
  --color-900: #171528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  han-purple: {
    50: '#F3F1FD',
    100: '#DFDBFA',
    200: '#BFBAF3',
    300: '#938AE5',
    400: '#6B5FD3',
    500: '#493DB8',
    600: '#3E358C',
    700: '#312B64',
    800: '#232041',
    900: '#171528',
  },
}

$base: #402FDA;
$base-ink: #FFFFFF;
$base-50: #F3F1FD;
$base-100: #DFDBFA;
$base-200: #BFBAF3;
$base-300: #938AE5;
$base-400: #6B5FD3;
$base-500: #493DB8;
$base-600: #3E358C;
$base-700: #312B64;
$base-800: #232041;
$base-900: #171528;
$base-hover: #2F20B4;
$base-subtle: #CBC7EE;

{
    "color": {
        "base": {
            "value": "#402FDA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F1FD",
                "type": "color"
            },
            "100": {
                "value": "#DFDBFA",
                "type": "color"
            },
            "200": {
                "value": "#BFBAF3",
                "type": "color"
            },
            "300": {
                "value": "#938AE5",
                "type": "color"
            },
            "400": {
                "value": "#6B5FD3",
                "type": "color"
            },
            "500": {
                "value": "#493DB8",
                "type": "color"
            },
            "600": {
                "value": "#3E358C",
                "type": "color"
            },
            "700": {
                "value": "#312B64",
                "type": "color"
            },
            "800": {
                "value": "#232041",
                "type": "color"
            },
            "900": {
                "value": "#171528",
                "type": "color"
            }
        }
    }
}

Palettes built on #402FDA

Color Lab

Pairs with #402FDA

UI roles & guardrails

In real applications

Scales

Every model

Export