What color is #402FDF?

#402FDF is a medium, vivid indigo. In RGB it is rgb(64, 47, 223), and in HSL hsl(246, 73%, 53%).

Is #402FDF accessible as text?

On white, #402FDF has a contrast ratio of 7.81:1 (passes WCAG AA for body text); on black it is 2.69:1 (fails). For text placed on #402FDF, use white for the best readability.

What is the closest Tailwind color to #402FDF?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #402FDF?

#402FDF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CDDF30. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #402FDF below.

Is #402FDF good for buttons?

#402FDF works well for buttons and highlights, but use white text on #402FDF — black text only reaches 2.69:1, below the 4.5:1 needed for normal-size labels.

Is #402FDF the same as CSS blue?

No — #402FDF is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#402FDF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #402FDF

Not just a swatch — here's how #402FDF works with other colors. Named schemes with #402FDF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #402FDF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #5C63FC

Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.

Berry & Cream Lead · 5 colors

Lead #402FDF Surface #F6E5D8 Anchor #5B2143 Accent #E5C2C9 Secondary #322B2F

Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #402FDF Secondary #737DB6 Support #9D9088 Ink #18140F

Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #402FDF Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #21344A

Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #402FDF Secondary #E86A72 Accent #F6924E Anchor #573B58 Surface #F7E7D7

Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #402FDF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 15/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 8/100

Very low

Clean and current — no dusty, aged cast.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 96/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 60/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #402FDF

For UI

For branding

For interior

For fashion

People also use #402FDF with

Cornflower Blue Dark Orchid Pear Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #DDDAF4 for cards and hover fills. Tint 80

Avoid beside #7B30DF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #402FDF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #402FDF;
  --color-base-rgb: 64 47 223;
  --color-base-oklch: oklch(46.5% 0.248 275.1);
  --color-50: #F2F1FD;
  --color-100: #DEDBFA;
  --color-200: #BEB9F4;
  --color-300: #9288E7;
  --color-400: #695DD5;
  --color-500: #473ABB;
  --color-600: #3D338E;
  --color-700: #302A65;
  --color-800: #221F42;
  --color-900: #171528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  han-purple: {
    50: '#F2F1FD',
    100: '#DEDBFA',
    200: '#BEB9F4',
    300: '#9288E7',
    400: '#695DD5',
    500: '#473ABB',
    600: '#3D338E',
    700: '#302A65',
    800: '#221F42',
    900: '#171528',
  },
}

$base: #402FDF;
$base-ink: #FFFFFF;
$base-50: #F2F1FD;
$base-100: #DEDBFA;
$base-200: #BEB9F4;
$base-300: #9288E7;
$base-400: #695DD5;
$base-500: #473ABB;
$base-600: #3D338E;
$base-700: #302A65;
$base-800: #221F42;
$base-900: #171528;
$base-hover: #2D1DBB;
$base-subtle: #CBC7EF;

{
    "color": {
        "base": {
            "value": "#402FDF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F1FD",
                "type": "color"
            },
            "100": {
                "value": "#DEDBFA",
                "type": "color"
            },
            "200": {
                "value": "#BEB9F4",
                "type": "color"
            },
            "300": {
                "value": "#9288E7",
                "type": "color"
            },
            "400": {
                "value": "#695DD5",
                "type": "color"
            },
            "500": {
                "value": "#473ABB",
                "type": "color"
            },
            "600": {
                "value": "#3D338E",
                "type": "color"
            },
            "700": {
                "value": "#302A65",
                "type": "color"
            },
            "800": {
                "value": "#221F42",
                "type": "color"
            },
            "900": {
                "value": "#171528",
                "type": "color"
            }
        }
    }
}

Palettes built on #402FDF

Color Lab

Pairs with #402FDF

UI roles & guardrails

In real applications

Scales

Every model

Export