#40375D is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #40375D works with other colors. Named schemes with #40375D in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #40375D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #40375D at work across the surfaces designers actually ship.
:root {
--color-base: #40375D;
--color-base-rgb: 64 55 93;
--color-base-oklch: oklch(36.4% 0.065 293.8);
--color-50: #F6F5FA;
--color-100: #E8E5F0;
--color-200: #D1CCE1;
--color-300: #AFA7C8;
--color-400: #8E83AF;
--color-500: #6E6491;
--color-600: #585171;
--color-700: #423D52;
--color-800: #2D2A37;
--color-900: #1D1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F6F5FA',
100: '#E8E5F0',
200: '#D1CCE1',
300: '#AFA7C8',
400: '#8E83AF',
500: '#6E6491',
600: '#585171',
700: '#423D52',
800: '#2D2A37',
900: '#1D1B22',
},
}
$base: #40375D; $base-ink: #FFFFFF; $base-50: #F6F5FA; $base-100: #E8E5F0; $base-200: #D1CCE1; $base-300: #AFA7C8; $base-400: #8E83AF; $base-500: #6E6491; $base-600: #585171; $base-700: #423D52; $base-800: #2D2A37; $base-900: #1D1B22; $base-hover: #332C4B; $base-subtle: #C3BED3;
{
"color": {
"base": {
"value": "#40375D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E8E5F0",
"type": "color"
},
"200": {
"value": "#D1CCE1",
"type": "color"
},
"300": {
"value": "#AFA7C8",
"type": "color"
},
"400": {
"value": "#8E83AF",
"type": "color"
},
"500": {
"value": "#6E6491",
"type": "color"
},
"600": {
"value": "#585171",
"type": "color"
},
"700": {
"value": "#423D52",
"type": "color"
},
"800": {
"value": "#2D2A37",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}