#404701 is a mid-toned, warm green. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It reproduces cleanly in print.
Not just a swatch — here's how #404701 works with other colors. Named schemes with #404701 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Army Green as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Army Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Army Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Army Green holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.
Army Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Army Green carrying the quiet middle.
How #404701 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #404701 at work across the surfaces designers actually ship.
:root {
--color-base: #404701;
--color-base-rgb: 64 71 1;
--color-base-oklch: oklch(37.8% 0.086 116.0);
--color-50: #FDFEF0;
--color-100: #FAFDD8;
--color-200: #F4FCB1;
--color-300: #EAF679;
--color-400: #D9E949;
--color-500: #BFD025;
--color-600: #919D25;
--color-700: #676F20;
--color-800: #434819;
--color-900: #292C11;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
army-green: {
50: '#FDFEF0',
100: '#FAFDD8',
200: '#F4FCB1',
300: '#EAF679',
400: '#D9E949',
500: '#BFD025',
600: '#919D25',
700: '#676F20',
800: '#434819',
900: '#292C11',
},
}
$base: #404701; $base-ink: #FFFFFF; $base-50: #FDFEF0; $base-100: #FAFDD8; $base-200: #F4FCB1; $base-300: #EAF679; $base-400: #D9E949; $base-500: #BFD025; $base-600: #919D25; $base-700: #676F20; $base-800: #434819; $base-900: #292C11; $base-hover: #333801; $base-subtle: #E4EE8D;
{
"color": {
"base": {
"value": "#404701",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDFEF0",
"type": "color"
},
"100": {
"value": "#FAFDD8",
"type": "color"
},
"200": {
"value": "#F4FCB1",
"type": "color"
},
"300": {
"value": "#EAF679",
"type": "color"
},
"400": {
"value": "#D9E949",
"type": "color"
},
"500": {
"value": "#BFD025",
"type": "color"
},
"600": {
"value": "#919D25",
"type": "color"
},
"700": {
"value": "#676F20",
"type": "color"
},
"800": {
"value": "#434819",
"type": "color"
},
"900": {
"value": "#292C11",
"type": "color"
}
}
}
}