Nearest named color: Kelly Green
#40BC24
#40BC24
Nearest named
Kelly Green
Family
Green
Lightness
69.9%
Chroma
0.213
Hue angle
140.7°
Temperature
Neutral-leaning
Contrast on white
2.49:1 · Fail
Contrast on black
7.46:1 · AAA
Web-safe
#33CC33
CSS oklch()
70% 0.21 141

#40BC24 is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It sits well as a supporting tone.

Palettes built on #40BC24

Not just a swatch — here's how #40BC24 works with other colors. Named schemes with #40BC24 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Kelly Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Kelly Green.

Japanese Sand Base · 5 colors

Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Botanical Studio Lead · 5 colors

Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.

Coastal Morning Lead · 5 colors

Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

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Color Lab

How #40BC24 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 41/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 26/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 20/100
Low
Clean and current — no dusty, aged cast.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 82/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 49/100
Moderate
Workable accent with care around contrast.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 53/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #40BC24

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.5:1. Use
Subtle surface Use #DAF0D4 for cards and hover fills. Tint 80
Avoid beside #24BC3B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #40BC24 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #40BC24;
  --color-base-rgb: 64 188 36;
  --color-base-oklch: oklch(69.9% 0.213 140.7);
  --color-50: #F4FDF2;
  --color-100: #E1F9DC;
  --color-200: #C5F2BB;
  --color-300: #9CE38C;
  --color-400: #75D161;
  --color-500: #54B63F;
  --color-600: #468B37;
  --color-700: #36632C;
  --color-800: #264120;
  --color-900: #192815;
  --color-on-base: #141310;
}