#410001 is a deep, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #410001 works with other colors. Named schemes with #410001 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.
Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.
How #410001 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #410001 at work across the surfaces designers actually ship.
:root {
--color-base: #410001;
--color-base-rgb: 65 0 1;
--color-base-oklch: oklch(23.6% 0.096 28.2);
--color-50: #FEF0F1;
--color-100: #FDD8D8;
--color-200: #FCB1B2;
--color-300: #F87779;
--color-400: #EC4649;
--color-500: #D22225;
--color-600: #9F2325;
--color-700: #701F20;
--color-800: #481819;
--color-900: #2C1112;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
oxblood: {
50: '#FEF0F1',
100: '#FDD8D8',
200: '#FCB1B2',
300: '#F87779',
400: '#EC4649',
500: '#D22225',
600: '#9F2325',
700: '#701F20',
800: '#481819',
900: '#2C1112',
},
}
$base: #410001; $base-ink: #FFFFFF; $base-50: #FEF0F1; $base-100: #FDD8D8; $base-200: #FCB1B2; $base-300: #F87779; $base-400: #EC4649; $base-500: #D22225; $base-600: #9F2325; $base-700: #701F20; $base-800: #481819; $base-900: #2C1112; $base-hover: #350001; $base-subtle: #EF8A8C;
{
"color": {
"base": {
"value": "#410001",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F1",
"type": "color"
},
"100": {
"value": "#FDD8D8",
"type": "color"
},
"200": {
"value": "#FCB1B2",
"type": "color"
},
"300": {
"value": "#F87779",
"type": "color"
},
"400": {
"value": "#EC4649",
"type": "color"
},
"500": {
"value": "#D22225",
"type": "color"
},
"600": {
"value": "#9F2325",
"type": "color"
},
"700": {
"value": "#701F20",
"type": "color"
},
"800": {
"value": "#481819",
"type": "color"
},
"900": {
"value": "#2C1112",
"type": "color"
}
}
}
}