#410013 is a deep, warm red. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #410013 works with other colors. Named schemes with #410013 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Oxblood sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.
How #410013 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #410013 at work across the surfaces designers actually ship.
:root {
--color-base: #410013;
--color-base-rgb: 65 0 19;
--color-base-oklch: oklch(23.9% 0.096 11.6);
--color-50: #FEF0F5;
--color-100: #FDD8E3;
--color-200: #FCB1C7;
--color-300: #F8779E;
--color-400: #EC4678;
--color-500: #D22257;
--color-600: #9F2348;
--color-700: #701F37;
--color-800: #481827;
--color-900: #2C1119;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
oxblood: {
50: '#FEF0F5',
100: '#FDD8E3',
200: '#FCB1C7',
300: '#F8779E',
400: '#EC4678',
500: '#D22257',
600: '#9F2348',
700: '#701F37',
800: '#481827',
900: '#2C1119',
},
}
$base: #410013; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E3; $base-200: #FCB1C7; $base-300: #F8779E; $base-400: #EC4678; $base-500: #D22257; $base-600: #9F2348; $base-700: #701F37; $base-800: #481827; $base-900: #2C1119; $base-hover: #350010; $base-subtle: #EF8AA8;
{
"color": {
"base": {
"value": "#410013",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E3",
"type": "color"
},
"200": {
"value": "#FCB1C7",
"type": "color"
},
"300": {
"value": "#F8779E",
"type": "color"
},
"400": {
"value": "#EC4678",
"type": "color"
},
"500": {
"value": "#D22257",
"type": "color"
},
"600": {
"value": "#9F2348",
"type": "color"
},
"700": {
"value": "#701F37",
"type": "color"
},
"800": {
"value": "#481827",
"type": "color"
},
"900": {
"value": "#2C1119",
"type": "color"
}
}
}
}