Nearest named color: Indigo
#410096
#410096
Nearest named
Indigo
Family
Purple
Lightness
34.8%
Chroma
0.197
Hue angle
289.9°
Temperature
Cool
Contrast on white
12.61:1 · AAA
Contrast on black
1.47:1 · Fail
Web-safe
#330099
CSS oklch()
35% 0.20 290

#410096 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #410096

Not just a swatch — here's how #410096 works with other colors. Named schemes with #410096 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #410096 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 25/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 23/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 20/100
Low
Clean and current — no dusty, aged cast.
Luxury 63/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #410096

For UI
For branding
For interior
For fashion
People also use #410096 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.6:1. Use
Subtle surface Use #D7C1F5 for cards and hover fills. Tint 80
Avoid beside #710094 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #410096 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #410096;
  --color-base-rgb: 65 0 150;
  --color-base-oklch: oklch(34.8% 0.197 289.9);
  --color-50: #F6F0FE;
  --color-100: #E8D8FD;
  --color-200: #D1B1FC;
  --color-300: #AF77F8;
  --color-400: #8E46EC;
  --color-500: #6F22D2;
  --color-600: #59239F;
  --color-700: #421F70;
  --color-800: #2D1848;
  --color-900: #1D112C;
  --color-on-base: #FFFFFF;
}