#430010 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #430010 works with other colors. Named schemes with #430010 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.
Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.
How #430010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #430010 at work across the surfaces designers actually ship.
:root {
--color-base: #430010;
--color-base-rgb: 67 0 16;
--color-base-oklch: oklch(24.3% 0.097 15.3);
--color-50: #FEF0F4;
--color-100: #FDD8E1;
--color-200: #FCB1C2;
--color-300: #F87795;
--color-400: #EC466D;
--color-500: #D2224B;
--color-600: #9F2340;
--color-700: #701F32;
--color-800: #481824;
--color-900: #2C1117;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
oxblood: {
50: '#FEF0F4',
100: '#FDD8E1',
200: '#FCB1C2',
300: '#F87795',
400: '#EC466D',
500: '#D2224B',
600: '#9F2340',
700: '#701F32',
800: '#481824',
900: '#2C1117',
},
}
$base: #430010; $base-ink: #FFFFFF; $base-50: #FEF0F4; $base-100: #FDD8E1; $base-200: #FCB1C2; $base-300: #F87795; $base-400: #EC466D; $base-500: #D2224B; $base-600: #9F2340; $base-700: #701F32; $base-800: #481824; $base-900: #2C1117; $base-hover: #35000C; $base-subtle: #EF8AA1;
{
"color": {
"base": {
"value": "#430010",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F4",
"type": "color"
},
"100": {
"value": "#FDD8E1",
"type": "color"
},
"200": {
"value": "#FCB1C2",
"type": "color"
},
"300": {
"value": "#F87795",
"type": "color"
},
"400": {
"value": "#EC466D",
"type": "color"
},
"500": {
"value": "#D2224B",
"type": "color"
},
"600": {
"value": "#9F2340",
"type": "color"
},
"700": {
"value": "#701F32",
"type": "color"
},
"800": {
"value": "#481824",
"type": "color"
},
"900": {
"value": "#2C1117",
"type": "color"
}
}
}
}