Nearest named color: Indigo
#430280
#430280
Nearest named
Indigo
Family
Purple
Lightness
32.7%
Chroma
0.175
Hue angle
297.5°
Temperature
Neutral-leaning
Contrast on white
13.47:1 · AAA
Contrast on black
1.38:1 · Fail
Web-safe
#330099
CSS oklch()
33% 0.18 297

#430280 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #430280

Not just a swatch — here's how #430280 works with other colors. Named schemes with #430280 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #430280 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 71/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 26/100
Low
A faint retro warmth without tipping into sepia.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 47/100
Moderate
Workable accent with care around contrast.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #430280

For UI
For branding
For interior
For fashion
People also use #430280 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 13.5:1. Use
Subtle surface Use #DABEF3 for cards and hover fills. Tint 80
Avoid beside #6B027E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #430280 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #430280;
  --color-base-rgb: 67 2 128;
  --color-base-oklch: oklch(32.7% 0.175 297.5);
  --color-50: #F8F0FE;
  --color-100: #EBD8FD;
  --color-200: #D7B1FC;
  --color-300: #BA79F6;
  --color-400: #9C49E9;
  --color-500: #7D25D0;
  --color-600: #63259D;
  --color-700: #49206F;
  --color-800: #311948;
  --color-900: #1F112C;
  --color-on-base: #FFFFFF;
}