What color is #430731?

#430731 is a very dark, vivid magenta. In RGB it is rgb(67, 7, 49), and in HSL hsl(318, 81%, 15%).

Is #430731 accessible as text?

On white, #430731 has a contrast ratio of 15.99:1 (passes WCAG AA for body text); on black it is 1.31:1 (fails). For text placed on #430731, use white for the best readability.

What is the closest Tailwind color to #430731?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #430731?

#430731 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07451A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #430731 below.

Is #430731 good for buttons?

#430731 works well for buttons and highlights, but use white text on #430731 — black text only reaches 1.31:1, below the 4.5:1 needed for normal-size labels.

Is #430731 the same as CSS indigo?

No — #430731 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#430731 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #430731

Not just a swatch — here's how #430731 works with other colors. Named schemes with #430731 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #430731 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #430731 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #430731 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #1E0008

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #430731 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #430731 Secondary #57414E Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #430731 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 10/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 37/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #430731

For UI

For branding

For interior

For fashion

People also use #430731 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.0:1. Use

Subtle surface Use #EDBADE for cards and hover fills. Tint 80

Avoid beside #45071E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #430731 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #430731;
  --color-base-rgb: 67 7 49;
  --color-base-oklch: oklch(26.4% 0.101 343.5);
  --color-50: #FEF1FA;
  --color-100: #FCD9F2;
  --color-200: #F7B5E3;
  --color-300: #EC83CD;
  --color-400: #DC56B4;
  --color-500: #C23397;
  --color-600: #932E75;
  --color-700: #682754;
  --color-800: #441D38;
  --color-900: #2A1423;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FA',
    100: '#FCD9F2',
    200: '#F7B5E3',
    300: '#EC83CD',
    400: '#DC56B4',
    500: '#C23397',
    600: '#932E75',
    700: '#682754',
    800: '#441D38',
    900: '#2A1423',
  },
}

$base: #430731;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FCD9F2;
$base-200: #F7B5E3;
$base-300: #EC83CD;
$base-400: #DC56B4;
$base-500: #C23397;
$base-600: #932E75;
$base-700: #682754;
$base-800: #441D38;
$base-900: #2A1423;
$base-hover: #370629;
$base-subtle: #E696CE;

{
    "color": {
        "base": {
            "value": "#430731",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FCD9F2",
                "type": "color"
            },
            "200": {
                "value": "#F7B5E3",
                "type": "color"
            },
            "300": {
                "value": "#EC83CD",
                "type": "color"
            },
            "400": {
                "value": "#DC56B4",
                "type": "color"
            },
            "500": {
                "value": "#C23397",
                "type": "color"
            },
            "600": {
                "value": "#932E75",
                "type": "color"
            },
            "700": {
                "value": "#682754",
                "type": "color"
            },
            "800": {
                "value": "#441D38",
                "type": "color"
            },
            "900": {
                "value": "#2A1423",
                "type": "color"
            }
        }
    }
}